WHITE PAPERSEO: Optimizing Web Pages for Search Engines

Learn how your website can achieve consistently high rankingsamong top search engines.By: Richard Miller,

Director, e-Commerce

Email: info@triseptsolutions.comWeb:www.triseptsolutions.com Phone: 414.934.3900Fax: 414.934.2391Mail: 777 West Glencoe PlaceMilwaukee, WI 53217

Trisept Solutions provides leading-edge leisure travel industry technology services featuring inventory management, a full spectrum of electronic distribution products, and other IT solutions. Trisept Solutions processes more than 300 million e-commerce transactions annually and facilitates the sale of more than three million vacation package reservations for its clients. Its team is comprised of more than 200 innovative professionals at its Milwaukee headquarters. Visit www.triseptsolutions.com to learn more about the world leader in Web-based leisure travel distribution technology.

SEO: OptimizingWeb Pages forSearch EnginesJuly, 2006

SEO: Optimizing Web Pages for Search Engines

In these times of sophisticated Internet search engines, it’s no longer enough to just have a website. You need to ensure your site will consistently achieve highrankings when “Googled”. Over 75% of consumers use Yahoo, MSN, Googleor another search engine to research vacation options. That’s why it’s criticalthat your site content become search engine-friendly by implementing a varietyof Search Engine Optimization (SEO) techniques.As Internet users continue to become savvier and their search queries moresharply defined, by properly optimizing your pages, your site will place higher inthe search listings and stay ahead of your competition.

This white paper will explain:

1) The basics of SEO2) Benchmarking – what is it and why you should do it3) Tips for research keywords & writing search engine-friendly content4) How to submit sites to search engines and measure results

So, what does it take to get “Googled”?

A simple search engine optimization project is not hard to implement.However, staying current on the latest trends, maintaining optimization andreviewing the success of your SEO campaigns takes considerable time andeffort.If you’re going to do it yourself, start with a simple strategy and proceed fromthere as your knowledge and comfort level grows. Afterall, a littleoptimization is better than none at all.

Pay-per-click Organic

SEO: OptimizingWeb Pages forSearch EnginesJuly, 2006

SEO needs long-term commitment, but yields long-term results

Tackling SEO in-house is not necessarily the best option for all websiteowners. A successful SEO campaign is an ongoing project, not a one-timetask. It takes time and resources to stay optimized and many site managershave their hands full with other aspects of the business.It may be more advantageous to contract SEO services from a reputablesearch marketing agency. Outsourcing relieves a site owner of the burdenof researching, testing, implementing and maintaining a large scale SEOproject.

First things first

Before undertaking any part of an SEO overhaul, a website should undergoa thorough analysis for the purpose of benchmarking. A snapshot withcurrent number of visitors, page views, unique visitors, and keyword rankingserves as a gauge by which to measure any improvements gained as aresult of any SEO effort.

Do your research

There are many good sources of information to keep up with the latest inSearch Engine Optimization (SEO) including online forums, newsletters andconferences.Best SEO websites:

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SearchEngineNews newsletter by Planet Ocean

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ClickZ's SearchEngineWatchBest SEO conference:

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The Search Engine Strategies Conference is located in various citiesand countries throughout the year. The conference includes sessionsfor all levels (basic to advanced) and allows direct contact with someof the search industry leaders.In the end, an SEO strategy can be as complicated and technical or as easyand clean as you want. Ask questions. Read a white paper, like the one