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The Ideas and Techniques That Will Make You a Better Cook
By Michael Ruhlman
Photographs by Donna Turner Ruhlman
Rare is the cookbook that redeﬁnes how we cook. And rare is the author who can do so with the ease and expertise of acclaimed writer and culinary authority Michael Ruhlman.
distills Ruhlman’s decades of cooking, writing, and working with the world’s greatest chefs into twenty essential ideas—from ingredients to processes to attitude—that are guaranteed to make every cook more accomplished. Whether cooking a multi-course meal, the juiciest roast chicken, or just some really good scrambled eggs, Ruhlman reveals how a cook’s success boils down to the same twenty concepts. With the illuminating expertise that has made him one of the most esteemed food journalists, Ruhlman explains the hows and whys of each concept and reinforces those discoveries through 100 recipes for everything from soups to desserts, all detailed in over 300 photo-graphs. Cooks of all levels will revel in Ruhlman’s game-changing
is the author of
The Soul of a Chef
The Making of a Chef
and, with, Thomas Keller,
The French Laundry Cookbook.
He lives in Cleveland Heights, Ohio.Photographer
Donna Turner Ruhlman
lives in Cleveland Heights, Ohio.
HC • 978-0-8118-7643-8
8 x 10 in, 368 pp, over 250 color photographs, ribbon marker
fundamental techniques to make you a better cook
mouthwatering recipes to showcase your skills
to show how it’s done—and the
“ I am a great believer in the power of real cooking. Real cooking is a transformative act. For me, cooking is about being alive, about being active in this world, about pursuing the good and the best things in life. Cooking points us to the things that matter most in this world.”
Marketing and Publicity Plan:
Multi-city author appearances National print, online, and broadcast publicity Online marketing campaign