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Chapter 7 - Demand Management and Customer Service

Chapter 7 - Demand Management and Customer Service

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Published by Arman

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Categories:Business/Law
Published by: Arman on Aug 11, 2011
Copyright:Attribution Non-commercial

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04/03/2013

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1
Chapter 7
Demand Management andCustomer Service
 
2
L
earning Objectives
Understand the critical importance of outbound-to-customer logistics systems.
 Appreciate the growing need for effectivedemand management.
Know the types of forecasts that may beneeded, and understand how collaborationamong trading partners will help the overallforecasting and demand management process.
 
3
L
earning Objectives
Identify the key steps in the order fulfillment process, and understand how effective ordermanagement can create value for a firm andits customers.
Realize the meaning of customer service, andunderstand its importance to logistics andsupply chain management.

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