Corporate Storytelling and your CSr StrategyF M: .fm.cm | CSrc: .csc.cm
Even as the world’s top brands rush to adopt new marketing methods more suited to new media, mostcompanies are continuing to utilize the same dry, dull approaches to convey their eorts in corporatesocial responsibility and sustainability:
buried deep in some back page o a corporate website
and percentages proving a reduced eco ootprint since last quarter
to guarantee alienating everyone outside o seasoned –though still yawning – proessionalsThis report is a ree tutorial on how to utilize cutting-edge marketing techniques in combination withnew and emerging media to promote your corporate citizenship and enhance your reputation orsustainable business practices.
Your triple bottom linedoesn’t need to be a FLATLINE...why not give it a
part of beingSuStainable iS
As the world’s top brands rush to adopt new marketing methods better suited to digital media, mostcompanies are continuing to utilize the same dry, dull approaches to convey their eorts in corporatesocial responsibility and sustainability:
, Founder o CSRcopy, a writing agency dedi-cated to assisting organizations intheir corporate social responsibilityand cause marketing initiatives.
, Founder and Chie Executive Ocer o FreeworldMedia, a digital marketing groupspecializing in digital strategy orsocial business.
It is Authored by