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Corporate Storytelling and Your CSR Strategy

Corporate Storytelling and Your CSR Strategy

Ratings: (0)|Views: 2,973 |Likes:
Published by Sustainable Brands
This report is a free tutorial on how to utilize cutting-edge marketing techniques in combination with
new and emerging media to promote your corporate citizenship and enhance your reputation for
sustainable business practices.
This report is a free tutorial on how to utilize cutting-edge marketing techniques in combination with
new and emerging media to promote your corporate citizenship and enhance your reputation for
sustainable business practices.

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Categories:Types, Research
Published by: Sustainable Brands on Aug 12, 2011
Copyright:Attribution Non-commercial

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10/08/2013

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Corporate
 
Storytelling
 
and your
CSr
Strategy
F M: .fm.cm | CSrc: .csc.cm
 
Corporate Storytelling and your CSr StrategyF M: .fm.cm | CSrc: .csc.cm
table of
ContentS
1. Part o Being Sustainable is Sustaining People’s Interest2. Who is the New Consumer?3. Creating Shared Value Through Storytelling4. Stats vs. Stories5. Keys to Eective CSR Storytelling6. Approaches to CSR Story Lines7. Common CSR Plots8. How Story Lines Operate in Social Media9. Success Stories
 
Corporate Storytelling and your CSr StrategyF M: .fm.cm | CSrc: .csc.cm
1
Even as the world’s top brands rush to adopt new marketing methods more suited to new media, mostcompanies are continuing to utilize the same dry, dull approaches to convey their eorts in corporatesocial responsibility and sustainability:
An
annual epot
buried deep in some back page o a corporate website
 
Boin statistics
 
and percentages proving a reduced eco ootprint since last quarter
Enough
 jaon
to guarantee alienating everyone outside o seasoned –though still yawning – proessionalsThis report is a ree tutorial on how to utilize cutting-edge marketing techniques in combination withnew and emerging media to promote your corporate citizenship and enhance your reputation orsustainable business practices.
Your triple bottom linedoesn’t need to be a FLATLINE...why not give it a
PLOTLINE?
part of beingSuStainable iS
SuStaining
people’S
intereSt
As the world’s top brands rush to adopt new marketing methods better suited to digital media, mostcompanies are continuing to utilize the same dry, dull approaches to convey their eorts in corporatesocial responsibility and sustainability:
 Jesse Mayhew
, Founder o CSRcopy, a writing agency dedi-cated to assisting organizations intheir corporate social responsibilityand cause marketing initiatives.
Sean Wood
, Founder and Chie Executive Ocer o FreeworldMedia, a digital marketing groupspecializing in digital strategy orsocial business.
It is Authored by

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