In many ways, satisfying the Indiancustomer is probably much morechallenging than satisfying a customerin another market. The country has anobsession for fuel efficiency, when itcomes to choosing automobiles (andrightly so, since about three-fourths of India’s crude oil requirement is imported).Extracting more mechanical energyfor the car from every drop of fuel is adesigner’s challenge. But it is vital for theconsumer, the economy and the planet. Atthe same time, a fast growing, young andupwardly mobile, speed conscious Indiademands pick-up and instant response atthe accelerator pedal. There is normally atrade-off between performance and fuelefficiency. A third requirement is spaceefficiency, as customers want the car to becompact to cope with congestion on roadsand parking lots. Yet another requirementis of minimizing emissions. The Company’s next generation, K-seriesengines employ a plethora of state-of-the-art technologies to deliver on all thesefronts. Technologies deployed could beas sophisticated as fine atomization toachieve fuel droplet diameter in micronsfor optimised combustion. Or, they couldbe as practical as using engineeringpolymers instead of metal in certainengine parts for weight reduction. Quitelike packing more performance in ahandheld smartphone as opposed to atraditional laptop.India’s road and dust conditions, the rainsand driving safety considerations similarlypose design challenges unique to India.We believe, the purpose of technology isto serve mankind with products that meetthe wants of society as closely as possible,are good for their long term health,happiness, safety and well-being, useminimum natural resources and can reachout to maximum number of consumers. The choice and evolution of technologieshas to serve this purpose. And India’srequirements are under no obligation tofollow the rest of the world.India is expected to grow to become theworld’s third largest car market by 2020from a modest start three decades ago.With about half the market, Maruti Suzukiis participating in and contributing tothis growth by providing technologyexcellence in its cars. Excellence thatalways integrates with relevance.
We have termed this approach“Techno_Logical”.