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Mercadotecnia. Producto, posicionamiento, precio

Mercadotecnia. Producto, posicionamiento, precio

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Published by tecmilenio
Clase de la maestria de Negocios de la materia de Mercadotecnia en Tec Milenio
Clase de la maestria de Negocios de la materia de Mercadotecnia en Tec Milenio

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Published by: tecmilenio on Sep 25, 2008
Copyright:Attribution Non-commercial

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05/18/2013

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MERCADOTECNIA
TERCERA SESION
 
INDICE
PRODUCTO
PRECIO
DISTRIBUCION (Antecedentes)
 
“Las empresas se debenconcentrar en ser diferenciadorasdel producto,líder encosto bajoocreadora de nichosMichael Porter 

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