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CONSUMER BEHAVIOUR PROJECT REPORT

CONSUMER BEHAVIOUR PROJECT REPORT

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Published by Siddareddy Siddu

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Published by: Siddareddy Siddu on Aug 14, 2011
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A STUDY ON“CONSUMER BEHAVIOUR” Towards BIG BAZAAR (MAHESWARI MALL)KACHIGUDA, HYDERABAD.A PROJECT REPORT Submitted inpartial fulfillment of the requirement for the Award of the Degree ofMASTER OF BUSINESS ADMINISTRATION Project SubmittedToJAVAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPURSubmitted byK. SIDDAIAHReg. No: 09F11E0036Under the guidance ofMr. M. MURALI KRISHNA REDDY, MBA.Associate professor DEPARTMENT OF MANAGEMENT STUDIESNARAYANA ENGINEERING COLLEGE, GUDUR.AFFLIATED TO JNTU, ANANTAPUR 2009 2011 Project Completion CertificateThis is to certify that Mr.k.siddaiah (HT.No:09F11E0036) who has been assigned aproject on ”consumer Behaviour towards Bb-Maheswari Mall” from Narayana EngineeringCollege, Gudur, has successfully completed the above said project on 14.06.2011.During the course of his project from 14.05.2011 to 18.06.2011his observation on various assignments on Consumer Behaviour at out Big Bazaar – Family Center – Maheshwari Mall – Kachiguda are highly recognized and his performance was satisfactory and taken into consideration for the development of our staff.Maheedhar R.Assistant Manager – HRFuture Value Retail Limited1.Regd. Off : Knowledge House, Shyam Nagar, Off Jogeshwari-Vikhroli Link Road, Jogeshware (East), Mumbai – 400 060.T : +91 22 30841300 F : +91 22 66442201 www.futuregroup.in2.Zonal office : 1st Floor Pasadena, 18/1, 10th Main , Ashoka Pillar Road, Jayanagar 1st Block, Bangalore – 560 011.India T : +91 80 433040000F : +91 80 26577530 www.pantaloon.com3.Store Address : Maheswari Parameshwari Towers, Plot No. :4-2-27, Kachigu
 
da X Roads , Hyderabad – 27DECLARATIONI K.SIDDAIAH hereby declare that the project titled“ CONSUMER BEHAVIOR towards BIGBAZAAR-MAHESWARI MALL(Kachiguda ), Hyderabad submitted by me as part of partial fulfillment for the award ofthe Masters of Business Administration (MARKETING), at NARAYANA ENGINEERING COLLEGE, GUDUR, NELLORE (Dt), JNTU Anantapur is a record of bonafide work done by me.I also declare that this report has to my knowledge is my own and is neither submitted to any other university nor published any time before.Date:Place: GUDUR(K.SIDDAIAH) CERTIFICATIONThis is to certify that the Project Report title A STUDY ON CONSUMER BEHAVIOR towards BIG BAZAAR submitted in partial fulfillment for the award of MBA Programme of Department of management studies JNTU- Anantapur, was carried out byK. SIDDAIAH under my guidance. This has not been submitted to any other University or Institution for the award of any degree/diploma/certificate.Name and address of the Guide Signature of the GuideM. MURALI KRISHNA REDDYASSOC. PROFESSORDEPT OF MANAGEMENT STUDIESNARAYANA ENGINEERINGCOLLEGE GUDUR.524101.ACKNOWLEDGEMENTI express my sincere thanks to Dr. M. RAMESH KUMAR garu, Principal, NARAYANA ENGINEERING COLLEGE, Gudur, Nellore Dist. for helping me in many ways throughout the period of my project with his timely suggestionsI sincerely owe my respect and gratitude to Dr.p.CHENCHU REDDY garu, HOD, NARAYANA ENGINEERING COLLEGE, for his continuous and patient encouragement during alltimes of my project and helped me in completing this study successfully.I express my sincere and heart full thanks to my internal guide Mr. M. MURALI KRISHNA REDDY garu, Associate professor, Naryana engineering college for his encouragement and valuable support in bringing the present shape of my work.I express my Special thanks to my organization guide Mr. ASHOK KUMAR Marketing Manager & also Mr. MAHEDHAR.R (HR Manager) of PANTALOONS RETAIL INDIA LTD,BIG BAZAR, (MAHESWARI MALL) KACHIGUDA, Hyderabad, who extended their kind support to completing my project.I thank every employee of Big Bazaar for his/her help and guidance in co
 
mpleting my project. I also greatly thank all the customers (The GODS of my Project) without whose feedback this project would stand nothing.I am deeply indebted to my parents and family members for their warm love and support throughout my life. In addition I am grateful to all those who helped directly or indirectly for completing this project work successfully. K.SIDDAIAHABSTRACTResearch in common man’s language refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic, in fact research is an art of scientific investigation.Research is done to gain familiarity with a phenomenon event / product / serviceor to determine the frequency with which something occurs, with which is associated with something else or to test a hypothesis of casual relationship betweenvariables.In short customer perception research is the objective and formal process of systematically obtaining, analyzing and interpreting the data for actionable decision making in customer perception towards an organization (Big Bazaar, in my study).The basic objective of this study is to analyze the customer perception towardsBig Bazaar in Hyderabad, Andhra Pradesh. Research was carried out for Hyderabadcustomers who were main targets for this study. Customers were asked about theirperception towards Big BazaarTABLE OF CONTENTSCHAPTERSTOPICPAGE NOCHAPTER 1
INTRODUCTION
NEED & IMPORTANCE
OBJECTIVES
RESEARCH METHODOLOGY
SCOPE AND PERIOD OF STUDY
LIMITATIONS8 - 21CHAPTER 2
REVIEWOF LITERATURE23 – 31CHAPTER 3
INDUSTRY PROFILE
COMPANY PROFILE33 – 47CHAPTER 4
DATA ANALYSIS &INTERPRETATION

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