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Project on Parle-G

Project on Parle-G

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Published by Ravi Parmar

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Categories:Types, Research
Published by: Ravi Parmar on Aug 15, 2011
Copyright:Attribution Non-commercial

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10/24/2013

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ProjectOn
 Nam
e: R 
avi
P
a
ma
Roll
 N
o: 260D
iv
: B
Content:
‡
I
ntroduct
i
on
‡
H
is
tory
‡
Fe
a
ture
s
 
 
 
‡
Br 
a
nd O
v
er 
vi
ew
‡
Br 
a
nd E
v
olut
i
on T
im
el
i
ne
‡
Br 
a
nd Ele
m
ent
s
 
‡
Po
si
t
i
on
i
ng
‡
T
a
rget
ma
rket
‡
P
a
ck 
a
g
i
ng
‡
Pr 
i
c
i
ng
‡
D
is
tr 
ib
ut
i
on Ch
a
nnel
s
 
‡
Pro
m
ot
i
on
‡
Story Bo
a
rd of 
a
n
a
d fro
m
the c
ampai
gn
‡
Acknowledge
m
ent
‡
Conclu
si
on
‡
Reference
Introduction:
P
a
rle Product
s
h
as
 
 b
een
I
nd
ia's
l
a
rge
s
t
ma
nuf 
a
cturer of 
 bis
cu
i
t
s
 
a
nd confect
i
oneryfor 
a
l
m
o
s
t 80 ye
a
s.
M
a
ker 
s
of the world
's
l
a
rge
s
t
s
ell
i
ng
 bis
cu
i
t, P
a
rle-G,
a
nd
a
 ho
s
t of other 
v
ery
 p
o
 p
ul
a
 b
a
nd
s
, the P
a
rle n
am
e
s
y
mb
ol
iz
e
s
qu
a
l
i
ty, nutr 
i
t
i
on
a
ndgre
a
t t
as
te
.
W
i
th
a
re
a
ch
spa
nn
i
ng e
v
en to the re
m
ote
s
t
vi
ll
a
ge
s
of 
I
nd
ia
, theco
mpa
ny h
as
def 
i
n
i
tely co
m
e
a
 
v
ery long w
a
y
si
nce
i
t
s
 
i
nce
 p
t
i
on
.
 M
a
ny of the P
a
rle
 p
roduct
s
-
 bis
cu
i
t
s
or confect
i
oner 
i
e
s
,
a
re
ma
rket le
a
der 
s
 
i
n the
i
c
a
tegory
a
nd h
av
e won
a
ccl
aim
 
a
t the Monde Select
i
on,
si
nce 1971
.
W
i
th
a
40%
s
h
a
re of the tot
a
l
 bis
cu
i
t
ma
rket
a
nd
a
15%
s
h
a
re of the tot
a
l confect
i
on
a
ry
ma
rket
i
n
I
nd
ia
, P
a
rle h
as
grown to
 b
eco
m
e
a
 
m
ult
i
-
mi
ll
i
on doll
a
r co
mpa
ny
.
Wh
i
le to thecon
s
u
m
er 
s
 
i
t
's
 
a
 
 b
e
a
con of f 
ai
th
a
nd tru
s
t, co
mp
et
i
tor 
s
look u
 p
on P
a
rle
as
 
a
nex
amp
le of 
ma
rket
i
ng
 b
i
ll
ia
nce
.
 
 
 
Ava
il
ab
le
A
nywhere:
Tod
a
y, the gre
a
t
s
trength of P
a
rle Product
s
 
is
the extre
m
ely w
i
de
sp
re
a
dd
is
tr 
ib
ut
i
on network 
.
E
v
en
a
t the re
m
ote
s
t
 p
l
a
ce
s
, you c
a
n
 b
uy P
a
rle
 bis
cu
i
t
s
 
a
nd
s
weet
s
fro
m
the loc
a
l grocer 
.
 
I
t h
as
t
a
ken ye
a
s
to cre
a
te th
is
exten
siv
e network 
.
 P
a
rle¶
s
 
sa
le
s
force
s
t
a
rted w
i
th one
sa
le
sma
n
i
n Bo
mba
y
a
nd
s
o
m
e
a
gent
s
 
i
n fewother c
i
t
i
e
s.
Gr 
a
du
a
lly, P
a
rle Product
s
ex
 pa
nded
.
Soon
s
weet
s
 
a
nd
 bis
cu
i
t
s
were
 b
e
i
ng
s
ent
 b
y r 
ai
l to C
a
lcutt
a
, Delh
i
, K 
a
a
ch
i
, M
a
dr 
as
 
a
nd other 
ma
 jor c
i
t
i
e
s.
A
s
 
 p
roduct
i
on
i
ncre
as
ed, d
is
tr 
ib
ut
i
on w
as
 
amp
l
i
i
ed
.
Full t
im
e
sa
le
sm
en were
app
o
i
nted
i
n d
i
fferent
a
re
as.
Currently, P
a
rle Product
s
h
as
o
v
er 33, 00,000d
is
tr 
ib
ut
i
on outlet
s.
 E
v
ery n
a
t
i
on dre
ams
of 
a
 
 b
etter to
m
orrow
.
And e
v
ery n
a
t
i
on
's
to
m
orrow l
i
e
s
 
i
n theh
a
nd
s
of 
i
t
s
ch
i
ldren; the young
s
t
a
s
who
s
h
ap
e the future of the n
a
t
i
on
.
So,
i
t
's
 
imp
ort
a
nt to nour 
is
h the
s
e young
s
t
a
s
,
a
fter 
a
ll
i
t
's
 
a
que
s
t
i
on of the n
a
t
i
on
's
future
.
 F
i
lled w
i
th the goodne
ss
of 
mi
lk 
a
nd whe
a
t, P
a
rle-G
is
 
a
 
s
ource of 
a
ll roundnour 
is
h
m
ent
.
Tre
a
t your 
s
elf to
a
 
 pa
ck of yu
mm
y P
a
rle-G
 bis
cu
i
t
s
to ex
 p
er 
i
encewh
a
t h
as
nurtured
a
nd
s
trengthened
mi
ll
i
on
s
of 
 p
eo
 p
le for o
v
er 70 ye
a
s.
A
m
e
a
l
s
u
 bs
t
i
tute for 
s
o
m
e
a
nd
a
t
as
ty
a
nd he
a
lthy
s
n
a
ck for 
ma
ny other 
s.
Con
s
u
m
ed
 b
y
s
o
m
e for the
va
lue
i
t offer 
s
,
a
nd
ma
ny other 
s
for 
i
t
s
t
as
te
.
Wh
a
te
v
er the occ
asi
on,
i
th
as
 
a
lw
a
y
s
 
 b
een
a
round
as
 
a
n
i
n
s
t
a
nt
s
ource of nour 
is
h
m
ent
.
L
i
ttle wonder th
a
t
i
t
's
 the l
a
rge
s
t
s
ell
i
ng
 bis
cu
i
t
 b
a
nd
i
n the world
.
 
‡
 Nam
e of the co
mpa
ny: P
a
rle Product
s
P
v
t ltd
.
 
‡
E
s
t
ab
l
is
hed
i
n the ye
a
r: 1929
‡
Ch
ai
ma
n: Sh
a
a
d Ch
a
uh
a
n
‡
D
i
rector 
s
:
i)
Anu
 p
Ch
a
uh
a
n
ii)
A
m
ol Ch
a
uh
a
n
‡
M
a
nuf 
a
ctured
 b
yP
a
rle Agro
.
 
‡
Slog
a
n : G
maa
ne Gen
i
u
s
 
‡
One of the olde
s
t
 b
a
nd n
am
e
s
 
i
n
I
nd
ia
 
a
nd
is
the l
a
rge
s
t
s
ell
i
ng
 b
a
nd of 
 bis
cu
i
t
s
 
i
n
I
nd
ia.
 

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