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Wow We Book Example

Wow We Book Example

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Published by: william_mac_creations on Aug 15, 2011
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08/07/2013

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Introduction
Ah, yes, the Internet, a vast informational landscape filled with lots of useful (andplenty of useless) information. This free tool has transformed ordinary, every-dayyokels into entrepreneurial prodigies who accumulate millions of dollars off of seemingly asinine ventures – a website where you post public messages that areonly 140 characters in length (Twitter)? What is the point of that? Or, perhaps abetter example would be Justin Halpern who used Twitter to create a feed calledSh*tMyDadSays in which he sporadically posted short quotes from his 74-year-oldfather after being forced to move back home at 29 due to being unemployed. Thisconstructive time wasting hobby gained him a book deal, thousands of followers,and now a TV show starring the timeless William Shatner.Don't forget about the online video game Second Life, which immerses players ina literal... well...second life. In this game you can be another person and do all of the same things you would in normal life, but in a virtual environment. Soundskind of stupid, right? Until you realize the large amount of people who have nowbecome triple digit earners and even millionaires by opening up virtual clothingshops, investing in virtual real estate, designing virtual furniture, and so on. Theyare now able to play a video game in their PJ’s sipping coffee or beer making moremoney than the average nine-to-five drudge worker.Let's talk about Alex Tew of MillionDollarHomepage.com who, at the age of 21wanted to pay his degree studies without falling into the crippling student debt hehad seen his peers struggle with. He started a website blatantly advertising thathe wanted to make one million dollars. How? Well, he would sell one million pixelsfor one dollar each. Who would want to buy a pixel? One million people actually.He made his goal and advertisers ate it up. They got free publicity and only had topay one dollar for it. Alex has now gone on to other genius money-makingventures. You see, when it comes to Internet, the possibilities are endless. Even ridiculousideas can make millions. All that matters is if you know how to market yourself online. You can begin a business with no overhead costs and zero know-how whileliterally creating money out of thin air. You have an audience of millions of peopleat your finger tips actively searching for the things you provide, even if what youprovide is nothing more than a fleeting idea. The best part is anyone can do it, from the blue collar to the white collar to thetoothless bar rat down the street. All it takes is initiative, a few hours of your day,and a love of money (if you don't vehemently love money then there's nothing Ican actually help you with).In this guide you will receive a crash course in online marketing. You will beintroduced to the tools of the Internet marketing trade and then learn how to usethose tools to your benefit. By the time you've finished reading this guide, you willhave all of the information you need in order to make thousands of dollars of residual income each month.
 
Listen, it doesn't matter whether or not you know much about Internet,entrepreneurship, or marketing in general. Making money online is easy andunderstanding how to make that money is easy. There is a reason that this guideisn't hundreds of pages long attempting to describe complex ideologies andformulas. There's no need! You may think to yourself, “if it's so easy, why isn't everyone doing it?” Well,because most are conditioned to work hard, not smart. Most people don'tunderstand how to use the available tools around them. Many people think, “Ican't do that” without actually spending the time to research the possibilitiesaround them in order to find out that they can, in fact, do that.However, you're different. The very fact that you're reading this now is proof thatyou're ready to explore this amazing world of possibilities. A world in which you nolonger have to break your back, tax your mind, and be propelled into zombifieddaily drudgery just to scrape a living at something you don't enjoy. You are aboutto create something that is 100% yours and that will generate money while yousleep.Get ready for your new life.
Chapter 1
Internet Marketing 101: The Tools
For people not yet versed in the world of Internet Marketing, navigating the terraincan seem like an utterly daunting task. All of the potential revenue streams andmyriad of tools can become overwhelming. So, it's important that you understandbefore jumping in that, even though the sheer amount of information on Internetseems difficult to maintain or even grasp, there are simple ways to break it down,which is what we're going to do right here. To quote a few cliches – the only way to eat an elephant is one bite at a time andyou have to use the correct tool for the job. What we're going to do in this sectionis break Internet marketing tools down to small, bite-sized pieces so that they areeasily digested. At the same time, you will begin to understand how each of thesetools have different uses depending upon your specific goals. Some of them maynot be right for your intended use, in which case you should put them back intoyour toolbox until the situation arises in which you're actually ready to use it.So, consider this section your tool box. You will understand what each tool is forand also which tool you should use for any specific online marketing venture inorder to generate thousands of dollars in residual income each month
PPC/CPC Internet Advertising
What is it used for?
 
PPC advertising or “Pay Per Click” is also known as CPC or “Cost Per Click”advertising. This advertising model has been around for quite a while on Internet,since about the early 2000s and it's incredibly popular due to the fact that youcan target people much more effectively than with traditional advertising methodswhile allowing the ads to run on autopilot with very little supervision.With PPC advertising you are able to target specific prospects according to theirprecise interests, tailor your ads to reach out to them, and have those same adsappear at your target audience's front door. Because the ads are relevant to whatyour audience is already interested in, they are more apt to click on it. You areonly charged when your prospect takes the action you want (clicking on the ad,which takes them to your website or another page that sells your service orproduct). There are three major types of PPC ads – Search-based PPC, Demographic-basedPPC, and PPC that pays you for each click instead of vice versa. Let's discussthose here.
Search-based PPC
 This PPC model is all about returning relevant ads to consumers after they haveperformed a search on an engine. For example, if I have a business selling roses inSeattle, Washington then I want ads promoting my business to appear whensomeone types “roses in Seattle” or other variations of keywords and phraseshaving to do with roses in my area.When it comes to search-based PPC you are typically bidding against competingadvertisers for clicks on the keywords and phrases you want. You can set upmultiple search-based PPC campaigns at one time. Although you will need tomonitor them for effectiveness after that, they will largely run on autopilot. You can set a maximum amount of money that cannot be exceeded. So, if youdon't want to spend more than $30 a day then, if the amount of people clicking onyour ads in a 24-hour period equals $30, the ads will automatically stop runninguntil the following day.
Demographic-based PPCUnlike search-based PPC, which has you doing a lot of careful keyword research toensure that your campaigns are successful, Demographic-based PPC doesn'tinvolve any of that. You just need to have a good idea of who you want to targetand then begin setting up the specifics. Facebook ads have made demographic-based PPC advertising incredibly popular.Because people on Facebook already list all of their likes, interests, location, age,gender, and relationship status openly then you can advertise directly to themaccording to that openly admitted demographical information. With demographicPPC campaigns you set up an ad using the following criteria:

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