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Moxie Quarterly Trends Report: Post-PC Computing

Moxie Quarterly Trends Report: Post-PC Computing

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Published by moxiepulse
Results from a survey we conducted on connected device owners and ad receptivity.
Results from a survey we conducted on connected device owners and ad receptivity.

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Published by: moxiepulse on Aug 15, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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PAGE 1
WHAT IS POST-PC COMPUTING?
Moxie Q3-2011 Trends Report
TABLE OF CONTENTS
• What is Post-PC Computing?• Drivers of the Post-PC Era• A Guide to Post-PC Marketing
 
WHAT IS POST-PC COMPUTING?
Moxie Q3-2011 Trends Report
PAGE 2
Over the past year, a lot of talk within the tech industry has revolved around theidea of “Post-PC computing.”
 
Here at Moxie, we started exploring the concept which is primarilyfocused on the declining importance of PCs and laptops as consumers adopt wireless devices likesmartphones and tablets to handle their computing needs. Through a primary research panel, weasked smartphone and tablet owners how these devices are already changing their attitudestoward computing. Some of the key ndings of our primary research were:
EXECUTIVE SUMMARY
Tablets Aren’t
Exclusively
Mobile
Tablet owners are primarily using these devices at home, not on the go. Therefore, tablets s
trategiesshould be different from smartphone strategies.
.
 
Leapfrogging to Post-PC Lifestyles
Our panel indicated that they are more comfortable using their smartphones and tablets than usingPCs and laptops. Other studies have shown that a growing portion of the United States are relying onlyon their smartphones for Internet access, so this behavior is likely to increase as more people purchasethese powerful wireless devices.
 
 
WHAT IS POST-PC COMPUTING?
Moxie Q3-2011 Trends Report
PAGE 3
They’d Rather Read on Tablets
There seems to be a common sentimentamong observers of the eReader and tabletmarkets that people will always prefer readingon books and magazines. Among our panel,this is no longer the case. Within a year of therst iPad’s launch, 85% of our respondentsindicated that they prefer reading on tablets/smartphones to newspapers/magazines.
 
Ad-Supported HardwareIs Appealing
The ad-supported Amazon Kindle is already thehighest selling product in Amazon’s eReader line. We decided to ask our panel how receptivethey are to ad-supported hardware if it results ina cheaper price, and 73% indicated they wouldbe willing to pay for ad-supported devices.

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