RONAK H.

GINOYA
PGPMM (Sales and Brand Management) +MBA, BBA Email: ronakg.gibm@gmail.com

SYNOPSIS As a marketing student I have in the course of my program experienced the process of sales across categories and levels. It has helped me develop a very practical understanding about the field. CORPORATE EXPOSURE

SUMMER INTERNSHIP PROJECT: APL logistics and movers PVT. LTD., Rajkot 11 week (4th April to 20th June, 2011) o o o o Title: Assessment of market potential in Rajkot Objective: To assess the size of the market, the needs of the potential clients, the existence of competition and the revenue potential of the market for the launch of company Methodology: conduct almost 70 Depth interviews with top management of company belonging to various sectors Top line Finding:  Market size is attractive and growing at a healthy rate  Customers are not very price sensitive. What they value from their partners is service and relationship  Market currently dominated by Vellji Dhosa logistics. Company enjoys blind trust of almost 80% of the clients

SALES IN PRACTICE: Bird Vision, Pune 3 Months (July to September, 2011) o o o Company in the field of customized merchandise development Responsible for generation of corporate leads Generated two leads for the company. In the process of finalization of orders

CORPORATE EXPOSURE WEEK: Electronica high-tech , Pune 1 Week (October, 10) o o Cold calling to prospective customers to identify their requirements/ needs Customer satisfaction measurement amongst existing customers

LIVE PROJECTS o o Idea Generation: Generation of viable business ideas keeping in mind the constraints of place and capital available. Finalized an idea in the area of shoe laundry Budding Entrepreneur: Responsible for commencing, managing and winding up a one day business with a capital of Rs.100. The group purchased vegetables direct from the farmers and sold them in the vegetable market. Earned a profit of 88% on the seed capital Product development: - Designed a complete marketing mix of T-shirts with a unity in diversity as the theme. Sold T-shirts for Rs 7800 with 29% profit margin Brand Building: Developed a brand identity mix Aggarawal sweets in Pune HR Management: Conducted employees satisfaction at S.S.Group

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Genesis Institute of Business Management

Batch of 2010-12

EDUCATIONAL QUALIFICATION Post Graduate Program in Marketing Management (Sales & Brand Management) Genesis Institute of Business Management, Pune Period: 2010-12 Pursuing Aggregate Score: 62.33% AOD Bachelor of Business Application Gyanyagna collage of science and management, Rajkot Period: 2007-10 Aggregate Score: 63% KEY ACHIEVEMENTS o o o Ranked 4th in the batch (PGPMM-first year). Consistently amongst Top 10 through all my education Won 3rd Prize in Budding Entrepreneur project Secretary of Cinema Paradiso ( the Cinema club of GIBM)

AREAS OF PROFICIENCY o o Good Command over applications like MS-Word, MS-Excel, MS-PowerPoint. Ability to lead a team, as well as work as a team member towards the fulfillment of team goals

PERSONAL DETAILS Date of Birth Languages Local Address Interest / Hobbies REFERENCES Prof. Ansuman Dani Faculty Marketing GIBM, Pune Mr. Vasant Batra owner APL logistics Mumbai : 3rd June, 1990 : English, Hindi, Gujrati : Genesis Institute of Business Management (GIBM) S No. 208, Satyapuram, Pune - Saswad Road, Fursungi, Pune - 412308 : Cricket, Travelling, Biking, Solving Puzzles

Genesis Institute of Business Management

Batch of 2010-12