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CATEGORY 4 3 2 1

Graphics/Pictu Graphics go well Graphics go well Graphics go well Graphics do not


with the text and with the text, but with the text, go with the
res
there is a good there are so but there are too accompanying
mix of text and many that they few and the text or appear to
graphics. distract from the brochure seems be randomly
text. "text-heavy". chosen.
Content - All facts in the 99-90% of the 89-80% of the Fewer than 80%
brochure are facts in the facts in the of the facts in the
Accuracy
accurate. brochure are brochure are brochure are
accurate. accurate. accurate.
Attractiveness The brochure The brochure has The brochure The brochure's
has attractive has well- formatting and
&
exceptionally formatting and organized organization of
Organization attractive well-organized information. material are
formatting and information. confusing to the
well-organized reader.
information.
Writing - Each section in Almost all Most sections of Less than half of
the brochure has sections of the the brochure the sections of
Organization
a clear brochure have a have a clear the brochure
beginning, clear beginning, beginning, have a clear
middle, and end. middle and end. middle and end. beginning,
middle and end.
Writing - Capitalization Capitalization There are 1-2 There are several
and punctuation and punctuation capitalization capitalization or
Mechanics
are correct are correct and/or punctuation
throughout the throughout the punctuation errors in the
brochure. brochure after errors in the brochure even
feedback from brochure even after feedback
an adult. after feedback from an adult.
from an adult.

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