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2012 Ride Calendar Advertising Kit

2012 Ride Calendar Advertising Kit

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With 45,000 copies of the annual print Ride Calendar distributed extensively throughout Michigan and beyond, you won’t find a better place to advertise your bicycle-related event or business. Additionally, we now offer advertising on our website which receives over 10,000 visits per month.
With 45,000 copies of the annual print Ride Calendar distributed extensively throughout Michigan and beyond, you won’t find a better place to advertise your bicycle-related event or business. Additionally, we now offer advertising on our website which receives over 10,000 visits per month.

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Published by: League of Michigan Bicyclists on Aug 16, 2011
Copyright:Attribution Non-commercial

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10/24/2013

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2012 Ride Calendar
Advertising Rates & Information
Shift your bicycle event or business into high gear! 
 
Print Calendar Advertising Rates
 
Full Page w/ bleeds
(8.625” x 11.125” crop size 8.375” x10.875”)
(includes 3 months of free web ads)
 
$13902/3 Page Vert.
(5” x 10”)
(includes 1/2 o web ad)
 
$9651/2 Page Horz.
(7.5” x 5”)
(includes 1/2 o web ad)
 
$775Ads by Column Inch*
(1” x 2.425”)
$69/column inch
* (minimum 2 inches, column inch ads can be 1, 2 or 3 columns wide)
Back Page Premium
(
rst come rst serve):
 
Bleeds
(8.625” x 11.125” crop size 8.375” x 10.875”)
$2135
LMB Member Discount:
LMB Member Clubs, Shops, & Organizationsreceive 10% discount on all print advertising.
 
Online Calendar Advertising Rates
 LMB is now oering online advertising on theLMB website which averages over 10,000 visitsper month. Advertisements are on a month-to-monthbasis so you decide when and how long you want your adto run. Web advertisements will appear prominently onthe online Ride Calendar page where the advertisementswill rotate randomly at regular intervals. Your ad will in-clude a hot link to the url of your choice.Web advertising is
$25 per month
with a three-monthminimum.• $1 Per Rider Events and advertisers who run a full-pagespot in the print addition of the Ride Calendar are eli-gible for a
FREE
web ad for three months.• Those who take out a 1/2 page or a 2/3 page ad in ourprint publication are eligible for
1/2 o 
our web pricing.($12.50 per month)
Have Us Design Your Ad:
Don’t have the time or expertise to create your ownad? No problem! The League will help you designyour ad for a small additional charge. Email JohnLindenmayer at john@LMB.org for details. 
LMB Design Fees:
Column Inch Ads Less Than 1/2 Page $751/2 Page or 2/3 Page $100Full Page $135Web Ads $75 
About LMB’s Ride Calendar
With 45,000 copies of the annual print RideCalendar distributed extensively through-out Michigan and beyond, you won’t nd abetter place to advertise your bicycle-relat-ed event or business. Additionally, we nowoer advertising on our website which receives over 10,000visits per month. The Michigan Ride Calendar continues to be LMB’s signaturepublication and an essential resource for bicycle enthusiasts inMichigan and beyond. The League annually publishes and dis-tributes 45,000 free Ride Calendars, listing over 250 bicyclingevents in Michigan. Ride Calendars are distributed extensivelythroughout the state at all MDOT Welcome Centers, Conven-tion & Visitors Bureaus, all known bicycle clubs and shops,and numerous bicycle-related events. Ride Calendars are alsodistributed to all LMB members and to individuals requestingMichigan biking and tourism information.  The League of Michigan Bicyclists’ annual Ride Calendar is afull color publication that bicyclists keep and refer to again andagain throughout the cycling season.
Advertising Details
All print ads must be electronic les and received no later thanNovember 21st. There is no deadline for online advertising. Acceptable electronic les include press quality (full size at 300dpi) PDF, TIFF, Photoshop or Illustrator formats. Please contactus as soon as possible if you would like to provide anything ina format other than those listed above. Ads created in Micro-soft Word will not print properly. Please embed all fonts, logosand other graphics or convert them to outlines. Make sure allelements of your advertisement are saved as CMYK. Please in-clude a printout of your ad with your signed contract. Artwork needing alterations or corrections will be subject toadditional charges. 
Electronic les should be sent via:A)
Email (up to 5 MBs) to: jlindenmayer@LMB.org
B)
File sharing via: YouSendIt.com (5-100 MB’s) orDropbox.com to jlindenmayer@LMB.org
C)
Saved to a CD and mailed to:LMB, 416 S. Cedar St. Suite A, Lansing, MI 48912
Terms and Conditions
Contracts:
A signed contract is required for placement of ads inthe Ride Calendar or on the LMB website.
Payment:
Advertisers are required to pay in advance.
Acceptance:
The LMB reserves the right to refuse any advertise-ment deemed unacceptable. Photos used in advertisementsmust show bicyclists following all Michigan bicycling laws. Wewill not print advertisements that use photos of cyclists ridingmore than two abreast. We also strongly encourage you to se-lect photos that show subjects that are wearing helmets if theyare actually riding a bike.
Questions
Questions can be directed to John Lindenmayer at1-888-642-4537 or john@LMB.org
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