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Pretotype It (Second Pretotype Edition)

Pretotype It (Second Pretotype Edition)

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Published by asavoia2026
Most innovation and products fail in the market. Pretotyping helps you make sure that you are building the right "it" before you build "it" right.

Author: Alberto Savoia, Engineering Director and Innovation Agitator at Google Inc.
Most innovation and products fail in the market. Pretotyping helps you make sure that you are building the right "it" before you build "it" right.

Author: Alberto Savoia, Engineering Director and Innovation Agitator at Google Inc.

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Published by: asavoia2026 on Aug 16, 2011
Copyright:Attribution Non-commercial

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04/11/2013

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IMPORTANT PLEASE READ:It has come to my attention that if youdon’t already have a Scribd account andhave contributed some uploads you may beasked to pay a fee to download a PDF ofthis book. This was never my intention. My goal is to have “Pretotype It” beboth freely available
and 
free.If you don’thave a Scribd account and want to download a free PDF, pleasego to: www.pretotyping.organd follow the link that says:“Download free PDF”.Thank you.
Copyright (c) Alberto Savoia 2011
 
Pretotype It
 Make sure you are building the right
it
before you build
it
right
 Alberto Savoia
Second Pretotype Edition
October 2011
2
 
This Is Embarrassing
This is not a “proper book.”Writing and editing a proper book on the subject of pretotyping wouldtake months. I would love to write that book, but at this time I have noindication that such a book would be worth writing. Most books fail inthe market, and most of them fail not because they are poorly written or edited, but because there aren’t enough people interested in them. Theyare not
the right 
it 
.What you are reading now is a
 pretotype edition
of the book. I wroteand “edited” it in days instead of months, just to test the level of interestin such a book. I had a few friends and colleagues review it, but don’t besurprised if you find typos, misspellings, bad grammar, awkward format-ting and all sorts of 
misteaks
.Releasing it in its present state is not easy for me.The toughest thing about pretotyping is not working on the developmentof pretotypes, that’s the fun part. The tough part is getting over our compulsion for premature perfectionism and our desire to add more fea-tures, or content, before releasing the first version. The tough part is get-ting our pretotypes in front of people, where they will be judged, criti-cized and – possibly – rejected.Reid Hoffman, founder of LinkedIn once said: “If you are not embar-rassed by the first version of your product, you’ve launched too late.”I
am
plenty embarrassed. I must be on the right track.
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Comment test. Page 14, Paragraph 1, last sentence, "and the the Palm Pilot experiment"... remove duplicate "the".
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