This Is Embarrassing
This is not a “proper book.”Writing and editing a proper book on the subject of pretotyping wouldtake months. I would love to write that book, but at this time I have noindication that such a book would be worth writing. Most books fail inthe market, and most of them fail not because they are poorly written or edited, but because there aren’t enough people interested in them. Theyare not
.What you are reading now is a
of the book. I wroteand “edited” it in days instead of months, just to test the level of interestin such a book. I had a few friends and colleagues review it, but don’t besurprised if you find typos, misspellings, bad grammar, awkward format-ting and all sorts of
.Releasing it in its present state is not easy for me.The toughest thing about pretotyping is not working on the developmentof pretotypes, that’s the fun part. The tough part is getting over our compulsion for premature perfectionism and our desire to add more fea-tures, or content, before releasing the first version. The tough part is get-ting our pretotypes in front of people, where they will be judged, criti-cized and – possibly – rejected.Reid Hoffman, founder of LinkedIn once said: “If you are not embar-rassed by the first version of your product, you’ve launched too late.”I
plenty embarrassed. I must be on the right track.