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Table Of Contents

What is Brand?
Brand Equity as a Bridge
Building a strong Brand
Brand Building Blocks
Brand Performance
Brand Imagery
Brand Feelings
Brand Resonance
Identifying and Establishing Brand
Positioning
Target Market
Core Brand Values
Brand Mantras
Five B s from the Customer
Perspective
Five B s from Brand Manager
Perspective:
Options and Tactics for Brand
Elements
Brand Names
Brand Awareness
Brand promise
Global brand
Ambient brand
URLs
Logos and Symbols
Characters
Slogans
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61294907-Branding

61294907-Branding

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Published by 周振刚

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Published by: 周振刚 on Aug 16, 2011
Copyright:Attribution Non-commercial

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10/10/2012

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