Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
10Activity

Table Of Contents

Preface
Understanding Case Studies
Chapter 1-International Business-an Introduction
Economics and International Business
Influences on the International Business
International Hunan Business Environment
Political and Legal Environment
The Economic Environment
International Trade Theory
Government and Trade
Foreign direct investments
Foreign Exchange
Convertibility of Currency
Exchange Rate Study
Evolution Of Exchange Rate Arrangements
Rates Determination
The Fisher Effect
Multi National Companies Impact
Negotiations and Diplomacy in the International Trade
Evaluation and Selection of Country
Collaborations in the International Business
Control Points
International Marketing
Strategies for Imports and Exports
Outsourcing Global Operations
Multinational Finance Planning
Leadership
Differentiation
Brand Equity
Cost Leadership
Market Response
Production Efficiency
Genesis of International Business
Classical Theory of Trade
International Business Methods
Advantages Of International Business
Chapter 2 International Marketing
International Pricing
Promotion Plans
Distribution Channels
Competitive forces
Advantages of international marketing
Free Trade Zones-
Licensing. –
Franchising
Joint Ventures
Fully owned foreign subsidiary
Overview of International Marketing
Product –
Price-
Distribution channels-
Cultural aspects of global business-
International Market Research-
Marketing Channels
Trade Barriers
International Trade
Chapter 3 International Environment for Business
Market Economy of the World
Countries Classifications
Macroeconomics Factors-
Economic Growth
Inflation
Chapter 4 Evaluating and Selecting Countries
MNCs Impact on International Business
International Business and Diplomacy
Public Relations in the International Business
Political and Legal Business Environment
Legal System
Manager and The Political System
The Legal Environment
International Business and the Cultural Divide
Differences in International Culture
Technological environment
World Bank
IBRD
MIGA
ICSID
UNCTAD
International Trade Center-ITC
UNIDO
Market Globalization
Trade Blocks
Global products-
Chapter 6 MNC s Competitive Advantage
Selecting a JV Partner
MNC Management
End Notes
Chapter 7 Trading Worldwide
Comparative Advantage
Proportions Theory
Product Life Cycle
Competitive Advantage of a Country
Chapter 8 Exports and Import Strategies
Export Financing
The Import Plans
Collaborative Plans
Collaborative Strategies
Franchise Arrangement
Management Contracts
Turnkey Operations
Foreign Contracts Management
International Business Controls
The Planning Loop
Decision-making Location
The Control Mechanism
Country’s Knowledge
7 S Model
International Information Exchange
Foreign Direct Investment
Chapter 10– International Finance
International Bonds
Foreign Bonds, Eurobonds and Global Bonds
Financial Centers
Internal Financing
Financial Risks
Accounting Systems
Chapter 11 Government Role in International Business
Regional Economic Zones
European union
Latin America
OPEC
Summary
Chapter 12 Foreign Investments
Foreign exchange market
Chapter 13 International Collaborations and Controls
International Objectives
Collaboration Agreements
Organizational Structures
Simple Structure
Functional Structures
Divisional or Strategic Business Unit
Matrix Structures
International Structures
New Structures
Horizontal or Flat Structures
Network Structure
Virtual Structures
Structures Suitability
Micro Organizational Structures
Team Functions
Micro Organizational Structures-Informal Networks
Task Orientation
Stress on Achievement
Self Analysis and Experimentation
Changing the Firm’s Culture
Chapter -14 International Buyers Profile
Social Factors
Personality and self concept
Maslow’s hierarchy of needs
Habitual buying Behavior
Stages of buying decision process
Habitual buying behavior
Sources of information
Evaluation of alternatives
Market Segmentation
Socio-Cultural Segmentation
Segmentation And It’s Usage In Advertising
Organizational Buying Behavior
Consumer Behavior- Positivism And Interpretivism
Family Consumer Roles
Feeling and emotions
Purchase Decisions Plan-
Attitude of others
Chapter 16 Global Manufacturing and Service Organizations
Product Development
Country Profiler
AUSTRALIA
BRAZIL
CANADA
CHILE
CHINA
COLOMBIA
COSTA RICA
ECUADOR
FRANCE
GERMANY
GUATAMALA
INDIA
INDONESIA
ITALY
JAPAN
MEXICO
NEW ZEALAND
PANAMA
RUSSIA
SOUTH AFRICA
SAUDI ARABIA
SPAIN
TAIWAN
VENEZUELA
0 of .
Results for:
No results containing your search query
P. 1
International Business Book

International Business Book

Ratings: (0)|Views: 644|Likes:
Published by hiteshnitu

More info:

Published by: hiteshnitu on Aug 17, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

06/28/2013

pdf

text

original

You're Reading a Free Preview
Pages 7 to 94 are not shown in this preview.
You're Reading a Free Preview
Pages 101 to 159 are not shown in this preview.
You're Reading a Free Preview
Pages 166 to 250 are not shown in this preview.
You're Reading a Free Preview
Pages 257 to 278 are not shown in this preview.
You're Reading a Free Preview
Pages 285 to 324 are not shown in this preview.

Activity (10)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
dikpalak liked this
pnbchari6471 liked this
swap181 liked this
swap181 liked this
Daniel Gouveia liked this
Gaurang Shah liked this
Gaurang Shah liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->