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Ambient Marketing
Increase your Surface Area to connect

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What is Ambient Media

Ambient marketing is marketing or advertising wherever customers happen to be, part of the immediate surroundings In other words Surroundings are a medium In other words EVERYTHING is a medium

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Lipton Tea

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Spar Restaurant Mumbai

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DHL

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Video - 1

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Vijay Sales (Cannes ? ! @ Bins ?)

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Water Project

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Examples Adobe

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Ambient Media
Bus stops / Railway Stations/ Airports Parking receipts / tickets/ Hanging straps in railway carriages Walls Vehicles / Malls / Multiplexes/ Handles of supermarket trolleys Huge images on the sides of buildings Gas bags of hot air balloons. Laser People !

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Pretty much
Land, Water, Sky and the space in between

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Why Ambient
Cost effective Cant be missed Creates buzz if done well To reach your customer in the right mood

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How
Map a day in the life of a customer What are the touch points where you can reach Whats the media Co-ordinate and create the media Execute the media

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It should be entertaining

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Meaningful

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An experience to customers

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And it should not be

Inappropriately planned

Where an advertisement is placed is just as important as what it says.

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Assignment

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Summary
Everything is a medium Lets be creative, lets be cheap Mould message for the media Know your desired response Ideate, plan , execute

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Dont outspend outsmart

reach me sajith@plink.co.in

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Sources
http://www.adverblog.com/archives/cat_ambi ent_marketing.htm http://www.youtube.com/watch?v=Ru2n7ZJ5 69E http://en.wikipedia.org/wiki/Ambient_media http://www.warc.com/ http://wikipedia.org/wiki/Guerrilla_marketing