Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
3Activity
0 of .
Results for:
No results containing your search query
P. 1
Fresh Report

Fresh Report

Ratings: (0)|Views: 200 |Likes:
Published by Navneet Kumar

More info:

Published by: Navneet Kumar on Aug 17, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

11/10/2012

pdf

text

original

 
1 |
Page
 
Consumer preference and customer satisfactionSUMMER TRAINING PROJECT REPORTSUBMITTED TOWARDS PARTIALFULFILLMENTOFPOST GRADUATE DIPLOMA IN MANAGEMENT
(approved by AICTE , govt. of India)ACADEMIC SESSION2010  2011AKGIM Ghaziabadwww.akgim.org submitted byshobhit pachauriroll no 1044Batch Ist yearExternal supervisorParth sarthiDesignation Marketing managerName of companyAddress : gokhle marg , jobling road ,lucknow
AJAY KUMAR GARG INSTITUTE OF MANAGEMENT
27km stone ,delhi hapur bypass road, P.O.adhyatmic nagar , Ghaziabad-201009
 
2
|
Page
 
Certificate
This is certify that the summer internship project of PGDM ,consumer preference andsatisfaction of parag milk and products is an original work and that this has not beensubmitted anywhere in any form . My indebtness to other works /publications has been dulyacknowledged at the relevant places . The project work was carried during 15
th
june to 30
th
  july in PARAG
 
3
|
Page
 
PREFACE
As a part course requirement of my MBA program we are asked to undergo two monthssummer training in any organization so give as us exposure to practical management and toget to us familiars with various activities taking place in the organization.We got any opportunity to undergo our summer training
PARAG, lucknow,
where we relatedthe project.The project has been prepared to deliver, as much information from the very small butresourceful facts to mast known facts. Hence we have to do survey in the region of lucknow.All organization face changes in their environment with resultant changes in their market andtheir resulted to satisfy their customers. Each organization faces new marketing problem andopportunity in their existing and potential market.Decision-makers cope with these challenges in various ways. The marketers being required toforecast the risk and uncertainly of a situation in their own ways, supported by marketresearch. However uncertainty cannot be completely dominated in market forecasting.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->