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Tetra Pak

Tetra Pak

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Published by Arslan Aftab
This report gives an overview of the interdepartmental internal and external communication processes of tetra pak and how it is acting as a catalyst in the success of the organization
This report gives an overview of the interdepartmental internal and external communication processes of tetra pak and how it is acting as a catalyst in the success of the organization

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Published by: Arslan Aftab on Aug 17, 2011
Copyright:Attribution Non-commercial

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07/08/2013

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 1Business Communications
 
Group Members:
ArslanAftabAsimLiaquatMuhammad BilalMuhammad WaleedUsmanSakinaMannanSalman Irshad
Business CommunicationsFinal Project
The Internal and ExternalCommunication Processes of TetraPak 
Lahore School of Economics
Submitted to: Ms. Amna Mustafa
 
 2Business Communications
Contents
Acknowledgment
..................................................................................................................................... 4
Synopsis
.................................................................................................................................................. 5
Executive Summary
................................................................................................................................. 6
Introduction
............................................................................................................................................. 7
History of the Company:
.......................................................................................................................... 7
Vision and Mission Statement:
................................................................................................................. 7
Policy and Goals of the Company
............................................................................................................ 8
Ownership
............................................................................................................................................... 8
Products
.................................................................................................................................................. 8
Organization Structure
............................................................................................................................. 8
Customers
............................................................................................................................................... 8
Competitors
............................................................................................................................................. 9
The overall Communication Processes
..................................................................................................... 9
Emphasis on communication at Tetra Pak:
........................................................................................... 9
Updating of the employees:
................................................................................................................ 10
Communication Process at Tetra Pak 
................................................................................................. 10
Formal Communication Network 
................................................................................................... 10
Informal Communication Network 
................................................................................................. 11
Preferred Media and Channels at Tetra Pak 
........................................................................................ 11
Confidentiality Policy at Tetra Pak 
..................................................................................................... 11
Role of MIS (Management Information System) to facilitate Communication Process
........................ 12
Culture of Tetra Pak 
........................................................................................................................... 12
Reward and Appreciation at Tetra Pak 
............................................................................................... 13
Delivery of Bad News
........................................................................................................................ 13
The format of the E-mails and Reports
............................................................................................... 14
Color 
................................................................................................................................................. 16
Public Relations Department
.............................................................................................................. 16
Team and Groups
............................................................................................................................... 16
Preparation of proposals at Tetra Pak 
................................................................................................. 16
Internal And External Communication In Marketing Department
........................................................... 17
Internal Communication
..................................................................................................................... 17
 
 3Business Communications
External Communication
................................................................................................................... 17
TOWERS WATTSON
....................................................................................................................... 17
Competitive Advantage
...................................................................................................................... 18
B To B Communication
..................................................................................................................... 18
B To C Communication
..................................................................................................................... 18
Consumer Awareness
......................................................................................................................... 19
Emotional Communication
................................................................................................................ 19
Supply Chain
......................................................................................................................................... 20Communication Process in Supply Chain at Tetra Pak......................................................................... 21
Communication Channels
.................................................................................................................. 21Human Resource Management .............................................................................................................. 23Newspapers Ads ................................................................................................................................ 23Headhunter ....................................................................................................................................... 24Online Website .................................................................................................................................. 24Communication with other Department ............................................................................................ 25

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