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Art of War as Building Blocks for Business Strategy

Art of War as Building Blocks for Business Strategy

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Describes the Art of War as Building Blocks for Business Strategy. Nice!
Describes the Art of War as Building Blocks for Business Strategy. Nice!

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Published by: abalduina on Sep 27, 2008
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11/02/2010

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 LESSONS FROM THE STRATEGIESOF WAR FROM ANCIENT INDIA ASBUILDING BLOCKS FOR ORGANISATIONS AND THEIR STRATEGIES
by
 Rahul Mirchandani
 INDIAN MANAGEMENT THOUGHT
Doctoral Programme in Management (Ph.D.) Narsee Monjee Institute of Management Studies
 
INDIAN MANAGEMENT THOUGHT1
ABSTRACT
Kautilya’s Arthashastra was perhaps the first authoritative treatise that gave structure inthe Indian context to subjects including administration, law and order, justice, taxation,revenue and expenditure, foreign policy, defence and war.This paper looks at Warfare strategies put forth in the Arthashastra and their relevance to building organizations, instilling efficiency within the organization structure anddeveloping corporate strategies.Upon discussing the process of creating an efficient organizational framework, the paper attempts to understand certain tactical options that may be used by corporations in the business battleground. The Arthashastra outlines several key methods like strategicdeception (trickery and deceit), guerilla warfare, psychological warfare
(Katayuddha)
,diplomacy
(Mantrayuddha)
, clandestine warfare
(Gadayuddha)
and open warfare
(Prakasayuddha).
This paper constructs the broad framework for use of these tactics.More importantly, wars create chaos. “It is at the edge of chaos that interesting thingshappen”. Upon analyzing the rules of engagement and related operational tactics, the paper concludes with strategies for creating order after the conflict subsides.
 
INDIAN MANAGEMENT THOUGHT2
LESSONS FROM THE STRATEGIES OF WAR FROM ANCIENT INDIAAS BUILDING BLOCKS FOR ORGANISATIONS & THEIR STRATEGIES
 Rahul Mirchandani
The business battleground has a terrain that is tricky and difficult to understand. The warsare totally intellectual wars with a battleground that no one has ever seen. It can only beimagined. Reconnaissance is thus, extraordinarily difficult. There is no one best way tofight such wars. And knowing which type of warfare to use during a fight is the first andmost important decision a business needs to make.
War evolves as an Organized Enterprise
In the western world, by the end of the 4th Century BC, the mighty armies of Persians(Darius) and Greeks (Alexander) had come and gone. The new model armies of theRomans had already created an empire. Hannibal’s campaign over the Alps withelephants had been conducted in 216 BC.
Warfare had become an organizedenterprise in all its aspects, viz., financing, organizing, recruiting, tactics,generalship, logistics and training.
In India, prior to the 5th Century BC, warfare had remained ritualistic, either based onunorganized masses crashing into each other, or of feudal knights battling individuallyaccording to the rules of personal combat, e.g., the probity of 
 Prakasha yudha
. Chivalryand the warrior’s code took precedence over results. King Porus’ regal answer toAlexander on how a defeated king be treated is indicative of the attitudes that guidedwarfare.

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