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Table Of Contents

1.2 MEANING AND DEFINITION OF RURAL MARKETING
1.3 NATURE AND CHARACTERISTICS OF RURAL
1.4 SIGNIFICANCE OF THE RURAL MARKETS
1.5.1 Green revolution
1.5.2 Emerging Role of Bio-Tech. in Indian Agriculture
1.5.3 Rural communication
1.5.4 Development programmes
1.6 PROBLEMS IN RURAL MARKETING
1.7 SUMMARY
1.8 KEYWORDS
1.9 SELF ASSESSMENT QUESTIONS
1.10 REFERENCES
2.0 OBJECTIVE
2.1 INTRODUCTION
2.2 SIZE OF THE POPULATION
2.3 SCENARIO OF LITERACY IN RURAL AREAS
2.4 INCOME GENERATION IN RURAL AREAS
2.5 OCCUPATION PATTERN
2.6 INFRASTRUCTURE FACILITIES
2.8 SUMMARY
2.9 KEYWORDS
2.10 SELF ASSESSMENT QUESTIONS
2.11 REFERENCES/SUGGESTED READINGS
3.2 CHARACTERISTICS OF AGRICULTURAL PRODUCE
3.3 CLASSIFICATION OF AGRICULTURAL PRODUCTS
3.4 AGRICULTURAL MARKETING PROCESS
3.5 FUNCTIONS OF AGRICULTURAL MARKETING
3.6 ORGANIZATION OF AGRICULTURAL MARKETS
3.7 MARKET FUNCTIONARIES
3.8 METHODS OF SALE
3.9 CONTRACT FARMING
3.10 SUMMARY
3.11 KEYWORDS
3.12 SELF ASSESSMENT QUESTIONS
3.13 REFERENCES/SUGGESTED READINGS
4.0 OBJECTIVE
4.1 INTRODUCTION
4.2 VALUE EQUATION
4.3 BEING INNOVATIVE FOR FASTER PENETRATION
4.4 INNOVATIVE MARKETING STRATEGIES FOR RURAL
4.5. INNOVATIVE MARKETING STRATEGIC DECISION
4.6 THE ROLE OF TECHNOLOGY
4.7 SUMMARY
4.8 KEYWORDS
4.9 SELF ASSESSMENT QUESTIONS
4.10 REFERENCES/SUGGESTED READINGS
5.0 OBJECTIVE
5.1 INTRODUCTION
5.2 CONCEPT OF ATTITUDE
5.3 ATTITUDES, OPINIONS AND BELIEFS
5.4 ATTITUDE AND BEHAVIOUR
5.5 ATTITUDE AND CULTURE
5.6 ATTITUDES AND SOCIALIZATION
5.7 ATTITUDE AND OTHER
5.8 SUMMARY
5.9 KEYWORDS
5.10 SELF ASSESSMENT QUESTIONS
5.11 REFERENCES/SUGGESTED READINGS
6.0 OBJECTIVE
6.1 INTRODUCTION
6.2 FERTILIZERS
6.3 SEEDS
6.4 PESTICIDES/INSECTICIDES
6.5 TRACTORS
6.6 SUMMARY
6.7 KEYWORDS
6.8 SELF ASSESSMENT QUESTIONS
6.9 REFERENCES/SUGGESTED READINGS
7.0 OBJECTIVE
7.1 INTRODUCTION
7.2 CONCEPT AND DEFINITION
7.3 CLASSIFICATION OF AGRICULTURAL PRODUCTS
7.4 AGRICULTURAL MARKETING AND ECONOMIC
7.5 HISTORY AND GROWTH OF AGRICULTURAL
7.6 SUMMARY
7.7 KEYWORDS
7.8 SELF ASSESSMENT QUESTIONS
7.9 REFERENCES/SUGGESTED READINGS
8.0 OBJECTIVE
8.1 INTRODUCTION
8.2 MEANING OF WAREHOUSING
8.3 THE FUNCTIONS OF WAREHOUSES
8.4 TYPES OF WAREHOUSES
8.5 WAREHOUSING IN INDIA
8.6 GROWTH OF WAREHOUSES
8.7 WAREHOUSES CAPACITY UTILISATION
8.8 REASONS FOR WAREHOUSES UNDER UTILISATION
8.9 WAREHOUSING IMPROVEMENT SUGGESTIONS
8.10 SUMMARY
8.11 KEYWORDS
8.12 SELF ASSESSMENT QUESTIONS
8.13 REFERENCES/SUGGESTED READINGS
9.0 OBJECTIVE
9.1 INTRODUCTION
9.2 THE INDIAN CONSUMERS’ FOOD HABITS
9.3 CONSIDERATIONS IN GROWTH OF FOOD-
9.4 EXISTING INFRASTRUCTURE IN INDIA
9.5 GROWTH OUTLOOK
9.6 MEANING OF PROCESSING
9.7 ADVANTAGES OF FOOD PROCESSING
9.8 PROCESSING OF AGRICULTURAL COMMODITIES
9.9 PROCESSING OF WHEAT
9.10 BAKING
9.11 PROCESSING OF PADDY
9.12 PROCESSING OF PULSES
9.13 PROCESSING OF OILSEEDS
9.14 SUMMARY
9.15 KEYWORDS
9.16 SELF ASSESSMENT QUESTIONS
9.17 REFERENCES/SUGGESTED READINGS
10.0 OBJECTIVE
10.1 INTRODUCTION
10.2 RATIONALE OF SUPPORT PRICING
10.3 INTRODUCTION TO APC
10.4 BASIC OBJECTIVES OF COMMISSION
10.5 DETERMINATION OF MINIMUM SUPPORT PRICES
10.6 NON PRICE MEASURES
10.7 REPORTS AND PUBLICATIONS
10.8 MINIMUM SUPPORT PRICE OF SELECTED
10.9 BENEFIT TO THE FARMERS
10.10 LIMITATION OF MSP
10.11 SUMMARY
10.12 KEYWORDS
10.13 SELF ASSESSMENT QUESTIONS
10.14 REFERENCES/SUGGESTED READINGS
11.0 OBJECTIVE
11.3 ROLE OF COOPERATIVES
11.4 STRUCTURE OF COOPERATIVE MARKETING
11.5 TYPES OF CO-OPERATIVE MARKETING SOCIETIES
11.6 MEMBERSHIP
11.7 FUNCTIONING
11.8 PROGRESS
11.9 SUMMARY
11.10 SELF ASSESSMENT QUESTIONS
11.11 REFERENCES/SUGGESTED READINGS
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Published by Felipe Vitthalroy

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Published by: Felipe Vitthalroy on Aug 17, 2011
Copyright:Attribution Non-commercial

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07/19/2013

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