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Dr Reddy's Lab Strategic Management

Dr Reddy's Lab Strategic Management

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Published by aghosh_8

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Published by: aghosh_8 on Aug 17, 2011
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06/05/2013

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Group 3:
Abhilash | Abhishek |Anil |Kuldeep | Manoj
 
D
R
R
EDDY
·
S
L
AB
 
S
TRATEGIC
M
ANAGEMENT
R
EPORT
 
 
Contents
 
Executive
 
  
ummary
...................................................................................................................................................... 4
¡¢ 
armaceutical
 
£¤ ¥  
u
s
try
 
¦  
efiniti
o
n
........................................................................................................................... 4
£ 
ndian
 
¡¢ 
arma
 
£ 
ndu
s
try
................................................................................................................................................ 4
£ 
ndu
s
try
o
verview
.................................................................................................................................................... 4
Structural changes in industry over period: Historic evolution
............................................................................... 5
Pre-patent Regime (Before 2005- Phases I to IV)
................................................................................................... 6
Post-patent Regime (After 2005-Phase V)
............................................................................................................... 6
§  
urrent
 
¨  
tructure
.................................................................................................................................................... 7
Value chain
.................................................................................................................................................................. 7
Suppliers (Chemicals manufacturers)
....................................................................................................................... 7
 API/Bulk drug manufactures
...................................................................................................................................... 7
Formulations Manufactures² Industry players, market shares
.............................................................................. 8
©  
egulat
o
ry
 
Envir
o
nment
 
in
 
 
ndia
........................................................................................................................ 13F
uture
 
   
utl
oo
  
o
 
the
 
 
ndu
s
try
.......................................................................................................................... 14M
edium
 
  
erm:
 
  
eneric
s Fo
cu
s ...................................................................................................................... 14Lo
ng
 
  
em:
 
  
iver
s
ificati
o
n
................................................................................................................................ 14
  
o
rter·
s F
ive
Fo
rce
s A
naly
s
i
s o
 
current
 
¨  
tructure
....................................................................................... 15
a)
 
  
he
 
threat
o
 
new
 
entrant
s ............................................................................................................................. 15
  
)
 
  
he
 
  
argaining
 
  
o
wer
o
 
  
uyer
s .................................................................................................................... 17
c)
 
  
he
 
  
argaining
 
  
o
wer
o
 
¨  
upplier
s ................................................................................................................ 19
d)
 
  
he
 
  
hreat
o
 
¨  
ub
s
titute
s ............................................................................................................................... 20
e)
 
 
nten
s
ity
o
 
rivalry
 
am
o
ng
 
c
o
mpetit
o
r
s ........................................................................................................ 21
f)
 
Exit
 
  
arrier
s ......................................................................................................................................................... 23A
naly
s
i
s o
 
effect
o
 
external
 
envir
o
nment
o
n
 
current
s
tructure
(
  
EST)
..................................................... 23
SWOT
A
naly
s
i
s o
 
 
ndian
 
  
harmaceutical
 
 
ndu
s
try
............................................................................................ 24
  
u
s
ine
ss
Strategy
......................................................................................................................................................... 24
  
eneral
A
naly
s
i
s ..................................................................................................................................................... 24V
alue
 
net
 
analy
s
i
s ................................................................................................................................................... 25
§  
u
s
t
o
mer
s ........................................................................................................................................................... 25
Sub
s
titut
o
r
s ......................................................................................................................................................... 26
Supplier
s............................................................................................................................................................... 26
§  
o
mplement
o
r
s ................................................................................................................................................. 26
  
A
©  
TS
A
naly
s
i
s ....................................................................................................................................................... 26
  
layer
s .................................................................................................................................................................. 26
 
A
dded
V
alue
s
:
..................................................................................................................................................... 27
  
ule
s
:
.................................................................................................................................................................... 27
Tactic
s
:
................................................................................................................................................................. 27
Sc
o
pe
.................................................................................................................................................................... 27
Techn
o
l
o
gy
 
Strategy
................................................................................................................................................... 27
S-Curve
F
ramew
o
rk 
 
-
 
!  
r
o
duct
 
"  
evel
o
pment
 
by
 
"  
r
.
  
eddy·
s .................................................................... 28
nternati
o
nal
 
Strategy
................................................................................................................................................. 29
Strategic
 
ntent
 
and
A
lliance
o
 
Current
 
Strategy
............................................................................................... 29
C
o
mpetitive
A
dvantage
............................................................................................................................................. 30
  
e
so
urce
 
$  
a
s
ed
F
ramew
o
rk 
................................................................................................................................ 30V
O
 
framew
o
rk 
A
naly
s
i
s ............................................................................................................................... 30
C
o
mpetitive
 
advantage
 
thr
o
ugh
s
tructural
 
p
os
iti
o
n:
................................................................................ 31
C
o
mpetitive
 
advantage
 
thr
o
ugh
 
pr
o
ce
ss
executi
o
n:
................................................................................. 31
C
o
mpetitive
 
advantage
 
thr
o
ugh
 
alliance
s
and
 
leader
s
hip:
 
C
o
mpany
.................................................... 31
  
ec
o
mmendati
o
n
s ...................................................................................................................................................... 31

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