OMB Memorandum M1124Next Steps – 8/12/2011Agency Instructions for Conducting Web Inventory and Web Improvement Plan
The
following
is
sent
on
behalf
of
Steve
VanRoekel,
US
Chief
Information
Officer,
OMB.
//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Per
the
June
13,
2011,
OMB
Memorandum
M
‐
11
‐
24,Implementing
Executive
Order
13571
on
Streamlining
Service
Delivery
and
Improving
Customer
Service,
Agencies
must
take
action
to
improve
their
online
services
and
eliminate
wasteful
spending
by
developing
a
comprehensive
and
consistent
strategy
for
efficiently
managing
web
resources
and
assuring
that
valuable
content
is
readily
accessible
and
available
online.
Since
the
issuance
of
this
memorandum,
the
following
actions
have
been
taken:
•
A
freeze
has
been
enacted
on
the
issuance
of
new
.gov
domain
names
for
the
federal
executive
branch.
•
The
.gov
Reform
Task
Force
was
established
and
has
been
meeting
regularly
to
solicit
and
develop
recommendations
to
update
policies
and
guidelines
for
federal
executive
branch
websites.
•
A
list
of
all
registered
.gov
domain
names
has
been
posted
on
Data.gov
and
is
updated
weekly.
•
Executive
branch
agencies
have
begun
reviewing
.gov
domains
to
identify
those
that
can
be
eliminated,
consolidated,
and
streamlined.
Based
on
the
lessons
learned
from
these
actions
to
date,
the
following
additional
guidance
is
provided
to
Agencies:
•
The
freeze
on
creating
new
federal
executive
branch
.gov
domains
will
continue
until
December
31,
2011,
to
reinforce
the
importance
of
curtailing
the
proliferation
of
stand
‐
alone
.gov
sites
and
infrastructure.
Should
Agencies
need
to
establish
new
web
content
during
this
timeframe,
they
should
leverage
existing
.gov
sites
and
infrastructure.
During
this
freeze,
any
new
.gov
domain
requires
a
written
waiver
from
the
Federal
CIO
or
his
designee.
The
.gov
Reform
Task
Force,
in
collaboration
with
GSA,
is
reviewing
the
.gov
domain
approval
process,
and
final
guidance
will
be
provided
on
the
long
term
procedures
related
to
requesting
.gov
domains.
•
An
interim
target
has
been
set
to
reduce
(or
redirect
to
existing
domains),
the
number
of
federal
executive
branch
.gov
domains
by
25%
by
September
2011.
The
target
goal
is
to
reduce/redirect
.gov
domains
by
50%
within
one
year.
Concurrently,
each
Agency
will
develop
a
comprehensive
Web
Improvement
Plan
to
address
the
broader
objectives
of
streamlining
content,
infrastructure,
and
ultimately
improving
customer
service.
Agency Requirements
Agency
Chief
Information
Officers
are
responsible
for
the
following
deliverables:
By September 6, 2011 – Report Interim Progress
By
September
6,
2011,
Agencies
shall
provide
to
OMB
an
interim
progress
report
on
streamlining
Agency
‐
managed
.gov
domains.
The
report
must
include:
•
List
of
.gov
domains
shut
down
since
June
13,
2011.
This
should
include
outdated,
redundant
or
poorly
performing
domains,
old
“redirects”
that
no
longer
provide
value,
or
domains
that
are
non
‐
functioning
and
no
longer
in
use.
•
List
of
.gov
domains
redirected
to,
or
consolidated
into,
existing
domains
since
June
13,
2011.
•
Brief
description
of
other
streamlining
plans
underway
but
not
yet
completed.
The
.gov
Reform
Task
Force
will
provide
a
template
for
this
interim
report.
By October 11, 2011 Complete Web Inventory and Develop Web Improvement Plan
1.
Complete
Web
Inventory:
By
October
11,
Agencies
shall
conduct
an
inventory
and
analysis
of
all
registered
.gov
domain
names
and
an
assessment
of
Agency
web
governance.
The
goals
of
this
inventory
are
to:
•
Collect
key
management
data
about
each
.gov
domain
to
determine
which
will
be
maintained,
merged,
or
eliminated.
•
Identify
websites
that
provide
high
value
to
the
public
and
can
serve
as
models
to
be
replicated
by
others.
•
Gather
baseline
data
on
the
state
of
web
governance
and
operations
across
the
agency.
•
Identify
opportunities
for
improving
efficiencies
in
web
management
and
operations
within
and
across
agencies
(including
shared
services)
and
improving
the
customer
experience
with
federal
online
services.
Instructions,
guidance,
and
access
to
the
online
inventory
are
provided
in
the
attachment
to
this
email.
2.
Develop
Web
Improvement
Plan:
By
October
11,
Agencies
shall
develop
a
Web
Improvement
Plan
that
communicates
their
strategy
for
managing
web
resources
more
efficiently,
improving
online
content,
and
enhancing
the
customer
experience
of
Agency
websites.
Agencies
must
post
this
Web
Improvement
Plan
on
their
Open
Government
page
by
October
11,
2011.
The
.gov
Reform
Task
Force
will
provide
a
template
for
this
plan.
Next Steps
The
.gov
Reform
Task
Force
will
continue
implementing
the
actions
above
and
will
focus
on
the
following
priorities:
•
Conduct
an
online
national
dialogue
to
get
public
input
on
improving
federal
websites.
•
Outline
the
optimum
approach
for
establishing
and
maintaining
.gov
domains.
•
Work
with
OMB
and
GSA
to
upgrade
federal
web
policies
and
the
criteria
and
process
for
granting
new
.gov
domains.
•
Develop
a
federal
web
strategy
that
establishes
the
long
‐
term
vision
of
what
the
user/citizen
experience
should
be
with
federal
websites.
•
Develop
common
tools
and
best
practices
to
make
federal
web
operations
more
effective
and
cost
efficient.
For
more
information
about
the
.gov
Reform
Initiative,
go
tohttp://www.usa.gov/webreform.
If
you
have
questions,
pleasecontact
Janice
Nall,
OMB
E
‐
Gov
Office,
at
jnall@omb.eop.gov.1
Attachment:
Instructions
and
Guidance
for
Completing
the
Web
Inventory
August
12,
2011
Instructions
Agency
CIOs
must
include
key
internal
stakeholders,
including
the
Agency
Web
Director,
New
Media
Director
(where
applicable),
Director
of
Public
Affairs,
and
other
staff
responsible
for
managing
Agency
web
resources,
in
completing
the
web
inventory.
Although
the
inventory
surveys
are
not
due
until
October
11,
Agencies
are
encouraged
to
complete
them
sooner
to
allow
time
to
analyze
results.
These
results
should
be
incorporated
into
the
Web
Improvement
Plan
that
must
be
posted
on
Agency
Open
Government
pages
by
October
11,
2011.
A
high
level
summary
of
the
inventory
results
will
be
made
publicly
available
on
the
.gov
Reform
Initiative
website
at
http://www.usa.gov/webreform.
The
Web
Inventory
includes
two
surveys:
Survey
1:
Individual
Domain
Survey:
(due
Oct.
11,
2011
but
recommend
completion
earlier)
•
Access
the
survey
via
the
.gov
Reform
Initiative
page
on
the
MAX
website.
•
Agency
CIOs
are
responsible
for
ensuring
the
survey
is
completed
for
EACH
domain
the
agency
owns,
as
listed
on
the
.gov
dataset
on
Data.gov
as
of
August
12,
2011.
For
example,
if
your
agency
owns
70
domains,
you
must
complete
a
separate
survey
for
each
domain
(70
total).
•
The
survey
includes
20
questions
and
is
expected
to
take
approximately
15
‐
20
minutes
to
complete
for
each
domain.
•
Agencies
can
view
results
of
their
individual
domain
surveys
on
the
MAX
website
beginning
August
19.
Survey
2:
Agency
Web
Governance
Survey:
(due
Oct.
11,
2011
but
recommend
completion
earlier)
•
Agencies
should
complete
the
Web
Governance
Survey
AFTER
completing
the
individual
domain
survey
above
as
these
results
will
be
needed
to
answer
questions
about
the
Agency’s
overall
web
governance.
Definitions
Domain:
A
domain
is
a
registered
name
on
the
Internet.
It
allows
an
agency
with
that
domain
to
have
exclusive
rights
to
that
name
so
it
can’t
be
used
by
another
entity.
In
the
Domain
Name
System
hierarchy,
“.gov”
is
considered
a
top
‐
level
domain
(along
with
.com,
.org,
etc)
A
secondlevel
domain
is
a
domain
that
is
directly
below
a
top
‐
level
domain.
For
example,
in
epa.gov,
“epa”
is
the
second
‐
level
domain
of
the
“.gov”
top
‐
level
domain.
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