1.1 BACKGROUND OF THE STUDY
1.3 OBJECTIVES OF THE STUDY
1.4 SCOPE OF THE STUDY
1.5 TIME FRAME
1.6 LIMITATIONS OF THE STUDY
1.7 CHAPTER SCHEME
2.1 THE SAKTHI GROUP
2.2.2 FARM TO HOME FRESHNESS
2.2.3 MILK PROCESSING
2.2.4 MILK PRODUCTS
2.2.5 THE DRIVING FORCE BEHIND SAKTHI«
3.1.1 BENEFITS OF MARKET POTENTIAL ANALYSIS
3.2.2 FUNCTIONAL FOODS: OPPORTUNITIES AND CHALLENGES
3.2.3 CHALLENGES AND SUCCESS FACTORS IN THE SECTOR
3.2.4 THE REGULATORY FRAMEWORK
3.2.5 THE UNDERLYING SCIENCE
3.2.6 UNDERSTANDING DEMAND
3.2.7 UNDERSTANDING SUPPLY
4.1 RESEARCH DESIGN
4.2.1 SAMPLING DESIGN
4.2.2 GEOGRAPHICAL AREA
4.2.3 SAMPLE SIZE
4.3.1 PRIMARY DATA
4.3.2 SECONDARY DATA
4.4 PILOT STUDY
4.5.1 PERCENTAGE ANALYSIS
4.5.2 CROSS TABULATION
4.5.3 WEIGHTED AVERAGE MEAN
4.5.4 CHI ± SQUARE
5.1 PERCENTAGE ANALYSIS
5.2 CROSS TABLES
5.3 CHI SQUARE
5.4 TABLE SHOWING THE DISTRIBUTION PENETRATION OF EXISTING
5.5 Weighted Average Mean:
6.2 SUGGESTIONS AND RECOMMENDATIONS:
7. Why do people buy cup curd while it can be easily made at
8. Which among the following package of curd do you prefer to
9. Do you Buy Cup Curd?
10. For what purpose do you buy cup curd?
11. How often do you buy Cup Curd?
12. Name the brands of Cup Curd that comes to your mind?
13. How do you rank the following attributes while buying a cup
14. Name your favorite brand of Cup Curd? ±
15. How do you rank the following attributes with reference to
16. What is your quantum of purchase in a week?
17. Which package of cup curd do you feel convenient to use?
18. What percentage of fat content would you prefer in cup curd?
19.In which season do you like to use Cup Curd?
20. Have you Tasted Flavored Yoghurt?
21. If yes, please mention the flavors tasted
22. In case of addition of a flavor in cup curd, which of the
23.Which among the following does Cup Curd best substitute
24.Have you heard about Sakthi Diary Products?
25. If yes, Please tick the dairy products you know?
26. If Sakthi introduces Cup Curd in the market ,would you prefer
27.Any Suggestions related to the Quality , Price and Innovations
28. When we mention the Brand Sakthi Dairy Product, What is
29. If you are already a Consumer of Sakthi Dairy Product ,