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Consumer Insight Questionnaire

Consumer Insight Questionnaire

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Published by mohit_bits1574

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Published by: mohit_bits1574 on Aug 18, 2011
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08/07/2015

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Consumer Insight Questionnaire- DEO USERS+TALC USERS 
Age: _23 Sec :__ Ed. Qual:PGDM Profession:_Student_ 1)
 
Do you think grooming is important for men? (SA/A/I/D/SD) A 2)
 
What do you think is the most important benefit of personal grooming?aa)
 
Makes me feel freshb)
 
I do it just out of habitc)
 
Makes me more attractive to the opposite genderd)
 
Is a matter of social standinge)
 
I think it makes me look more presentablef)
 
Others _________________  3)
 
Do you visit the gym/ have sports as hobbies ? Y/N Y 4)
 
Do you think there a color range that best describes your personality? _____blueish__  5)
 
What qualifies as ideal skin for you? _______________oilfree_________________________  6)
 
Describe your daily grooming regime and the products used in thefollowing categories(specify if 
particular reason
for using certainproduct exists, also
seasonal variation
) 
a)
 
Facewashes ______________none_________________________________________ 
b)
 
Moisturizers for the face and/or body __________nivea_________________________ b) Soaps, bodywashes ________________________pears__________________________ 
 
c) Hair gels, hair creams, serums _______________no__________________________ d) talcumpowder________________________m&s______________________________ e) Sprays ___________________________dior_____________________________ f) roll-ons _______________________________none_____________________________ 
 
7)
 
When it comes to any personal care products, I …
(rank each one as ‘Strongly agree’, ‘Agree’, ‘Indifferent’, ‘Disagree’,‘Strongly disagree’)
a.
 
Stick to trying out offerings from the same brand ______A_______ b.
 
 Tend to test out all the latest products in the market whenI get to hear of them_______SD________ c.
 
Only buy products when absolutely essential ____________A_______ d.
 
Will certainly test out the recommendations from people Iknow(along with other products that I choose to test bymyself) ____D________ e.
 
Only test out the recommendations from people I know __________I_________  
DEO USER
 8)
 
At what age did u start using deos and what influenced you to do sothen? ___________14 , ADVERTISMENTS_________________________  9)
 
Which are the brands of deos you have used so far in the past oneyear? A, C,Da.
 
Axeb.
 
Garnierc.
 
Park avenued.
 
Niveae.
 
Faf.
 
cintholg.
 
adidash.
 
nikei.
 
reebok
 
 j.
 
setwetk.
 
wildstonel.
 
brutm.
 
Cigarn.
 
Lomanio.
 
playboyp.
 
kamasutraq.
 
surer.
 
others : ______________________  10)What exactly are your reasons for using deos?
(Assign ranks: ‘Strongly agree’, ‘Agree’, ‘Indifferent’, ‘Disagree’,‘Strongly disagree’)
a.
 
It makes me feel fresh ___A___ b.
 
For the sake of the fragrance ______A_______ c.
 
For body odor protection ___A____ d.
 
For body odor protection during any physical activity/sports ____A______ e.
 
Makes me more attractive to the opposite gender__A_ f.
 
I do it out of habit _____I___ g.
 
Others ______________________  11)Name the brand/s of deo that you use currently ________AXE____________________________  12)Why do you currently use the brand/s that you do (state mostimportant reason)? IVi)
 
Fits into my price range (specify price range) _______ ii)
 
It is the latest brand to be out ___________________iii)
 
Is longlasting ______ iv)
 
 The scent in particular __________ v)
 
Efficient body odour protection ___________ vi)
 
 The brand name is something I like ________________ vii)
 
I like the celebrity who endorses the brand (specify) _____________ viii)
 
It suits my skin type ( specify skin type) _____________ ix)
 
Others : ___________ 

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