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Gestalt Design Principles

Gestalt Design Principles

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Published by Sajid

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Published by: Sajid on Aug 18, 2011
Copyright:Attribution Non-commercial

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08/19/2011

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lawsofperceptualorganization
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Gestaltpysychologyallowscommunicatorstopredicthowviewerswillrespondtodesignelements.TheGestaltprinciplesweredevelopedinthenineteenthcenturybypsychologistswhobelievedthatwholeimagesareoftenperceivedasmorethanthesumoftheirparts.Baseduponthisbelief,Gestaltpsychologistsdevelopedasetofprinciplestoexplainperceptualorganization-howsmallerobjectsaregroupedtoformlargerones.Theseprinciplesareoftenreferredtoasthe"lawsofperceptualorganization."KnowingandusingGestaltprinciplesinvisualcommunicationshelpstogetourmessageaccrossandmakesourdesignsmoredynamic.ThisbookletbrieflyillustratesthenineGestaltprinciplesandevaluateshowtheycanbeappliedtocreateeffectivepublications.

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