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Table Of Contents

Neuromarketing
AIDA (marketing)
Altercasting
Angel dusting
Appeal to fear
As seen on TV (marketing)
Blackout dates
Book signing
Celebrity branding
Champagne in popular culture
Channel stuffing
Chemical free
Co-promotion
Compliance professional
Continuity marketing
Databased marketing
Directional marketing
Embrace, extend and extinguish
Enterprise Engagement
Experimental research design
Family branding
Fear, uncertainty and doubt
Trailer (film)
Four wall distribution
Free gift
Freebie marketing
Geodemographic segmentation
GestureTek
In-store demonstration
Introductory rate
Loss leader
Lovemark
Market segmentation
Marketing co-operation
Virtual event
Virtual engagement
MCG: Market Connect Group
Micro-segmentation
Micromarketing
Microsegment
Microsegmenting
Mojave Experiment
The Nikolai Organisation
Observational techniques
Online focus group
Point of sale display
Precision Marketing
Premium (marketing)
Prize (marketing)
Product displacement
Product placement
Real-time marketing
REAN
Relevant space
Search engine submission
Seeding trial
Social Media in the Fashion Industry
Street marketing
Stunt casting
Subvertising
Third-party technique
Transmedia storytelling
Unique perceived benefit
Unique selling proposition
Vendor lock-in
Wild posting campaigns
Article Sources and Contributors
Image Sources, Licenses and Contributors
P. 1
NeuroMarketing: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors

NeuroMarketing: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors

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Published by Emereo Publishing
Neuromarketing is a new field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state (heart rate, respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.

Companies such as Google, CBS, and Frito-Lay amongst others that have used neuromarketing services to measure consumer thoughts on their advertisements or products.

The word "neuromarketing" was coined by Ale Smidts in 2002.

This book is your ultimate resource for NeuroMarketing. Here you will find the most up-to-date information, analysis, background and everything you need to know.

In easy to read chapters, with extensive references and links to get you to know all there is to know about NeuroMarketing right away, covering: Neuromarketing, AIDA (marketing), Altercasting, Angel dusting, Appeal to fear, As seen on TV (marketing), Blackout dates, Book signing, Celebrity branding, Champagne in popular culture, Channel stuffing, Chemical free, Co-promotion, Compliance professional, Continuity marketing, Databased marketing, Directional marketing, Embrace, extend and extinguish, Enterprise Engagement, Experimental research design, Family branding, Fear, uncertainty and doubt, Trailer (film), Four wall distribution, Free gift, Freebie marketing, Geodemographic segmentation, GestureTek, In-store demonstration, Introductory rate, Loss leader, Lovemark, Market segmentation, Marketing co-operation, Virtual event, Virtual engagement, MCG: Market Connect Group, Micro-segmentation, Micromarketing, Microsegment, Microsegmenting, Mojave Experiment, The Nikolai Organisation, Observational techniques, Online focus group, Point of sale display, Precision Marketing, Premium (marketing), Prize (marketing), Product displacement, Product placement, Real-time marketing, REAN, Relevant space, Search engine submission, Seeding trial, Social Media in the Fashion Industry, Street marketing, Stunt casting, Subvertising, Third-party technique, Transmedia storytelling, Unique perceived benefit, Unique selling proposition, Vendor lock-in, Wild posting campaigns

This book explains in-depth the real drivers and workings of NeuroMarketing. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of NeuroMarketing with the objectivity of experienced professionals.
Neuromarketing is a new field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state (heart rate, respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.

Companies such as Google, CBS, and Frito-Lay amongst others that have used neuromarketing services to measure consumer thoughts on their advertisements or products.

The word "neuromarketing" was coined by Ale Smidts in 2002.

This book is your ultimate resource for NeuroMarketing. Here you will find the most up-to-date information, analysis, background and everything you need to know.

In easy to read chapters, with extensive references and links to get you to know all there is to know about NeuroMarketing right away, covering: Neuromarketing, AIDA (marketing), Altercasting, Angel dusting, Appeal to fear, As seen on TV (marketing), Blackout dates, Book signing, Celebrity branding, Champagne in popular culture, Channel stuffing, Chemical free, Co-promotion, Compliance professional, Continuity marketing, Databased marketing, Directional marketing, Embrace, extend and extinguish, Enterprise Engagement, Experimental research design, Family branding, Fear, uncertainty and doubt, Trailer (film), Four wall distribution, Free gift, Freebie marketing, Geodemographic segmentation, GestureTek, In-store demonstration, Introductory rate, Loss leader, Lovemark, Market segmentation, Marketing co-operation, Virtual event, Virtual engagement, MCG: Market Connect Group, Micro-segmentation, Micromarketing, Microsegment, Microsegmenting, Mojave Experiment, The Nikolai Organisation, Observational techniques, Online focus group, Point of sale display, Precision Marketing, Premium (marketing), Prize (marketing), Product displacement, Product placement, Real-time marketing, REAN, Relevant space, Search engine submission, Seeding trial, Social Media in the Fashion Industry, Street marketing, Stunt casting, Subvertising, Third-party technique, Transmedia storytelling, Unique perceived benefit, Unique selling proposition, Vendor lock-in, Wild posting campaigns

This book explains in-depth the real drivers and workings of NeuroMarketing. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of NeuroMarketing with the objectivity of experienced professionals.

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Published by: Emereo Publishing on Aug 18, 2011
Copyright:Traditional Copyright: All rights reserved
List Price: $39.95

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