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  • Foursquare :: Case Studies :: Radio Shack

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    Foursquare users spent 350% more than the average Radio Shack customer. Through a nationwide Special campaign they drove more revenue and visitors to their over 5,700 locations. Foursquare users were heavy purchasers of high value mobile devices and wireless accessories.

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    Foursquare users spent 350% more than the average Radio Shack customer. Through a nationwide Special campaign they drove more revenue and visitors to their over 5,700 locations. Foursquare users were heavy purchasers of high value mobile devices and wireless accessories.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14K views1 page

    Foursquare :: Case Studies :: Radio Shack

    Uploaded by

    foursquare
    Foursquare users spent 350% more than the average Radio Shack customer. Through a nationwide Special campaign they drove more revenue and visitors to their over 5,700 locations. Foursquare users were heavy purchasers of high value mobile devices and wireless accessories.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    RADIO SHACK NATIONWIDE SPECIAL CAMPAIGN

    CASE STUDY client SUMMARY

    In December 2010, Radio Shack ran an online-to-offline campaign that produced amazing results: foursquare users spent 350% more than the average Radio Shack customer. Through a nationwide Special campaign they drove more revenue and visitors to their over 5,700 locations.
    foursquare users total spend was 350% that of the average Radio Shack customer. foursquare users were heavy purchasers of high value mobile devices and wireless accessories.
    client DETAILS CATEGORY Retail PARTNER Radio Shack FOURSQUARE PAGE foursquare.com/radioshack LOCATION 5,700+ retail locations across the US

    The number of followers to the Radio Shack foursquare Page grew by over 20,000 during the campaign.

    RELEVANT LINKS radioshack.com

    350%
    FOURSQUARE USERS SPEND

    The goal of the campaign was to drive new customers to stores as well as reward loyal visitors, enticing them with discounts ranging from 10%-20% off.

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