EXECUTIVE SUMMARY

(OBJECTIVE)

We will provide branded products and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.

We show respect for all individuals. The interests of the company and the individual are inseparable. We are strategically focused in our work. Innovation is the cornerstone of our success. We are externally focused. We value personal mastery. We seek to be the best. Mutual interdependency is a way of life.

Our company tries to capture the maximum customers in market to promote product and provide the product at low price because this is our company initially stage. Our mission is earned the maximum profit by customer satisfactions and diverging values. So our company tries to produce good product according to customer will and limited resource. So our company earning good profit.

MISSION

 Ensure that soap has it unique design with U.A.E elements.  Earn the maximum profit and provide good services to the consumers.  Also introduce new product and expand our business.

VISION
To be the leading the soap in U.A.E distinguished by unique design and high quality

PRODUCT SELECTION
Beauty soap RABI
NAMING
y y RABI is an Arabic word which means sweet breeze So going logically breeze gives anybody a cool, refreshing, vitalizing effect, so as our soap does.

OUR PRODUCT
y The product we offer is all that you all need a beauty soap

y Called RABI BEAUTY SOAP

RABI BEAUTY SOAP REFRESH THE BEAUTY

We manufacture only three kinds of Rabi beauty soaps 1. Rabi glitter soap 2. Rabi chocolate soap 3. Rabi menthol cool soap Rabi soap is basically for export to middle east(U.A.E) from Pakistan Uniqueness in our Rabi soap is that every soap has different shapes with different fragrance. Rabi has different qualities which are:

y y

 Beauty soap  Medicated soap  Anti- allergic soap

OUR SOAP RABI GLITTER SOAP

Rabi Care Glitter is derived from natural herbal extracts which contain vitamins the unique combination between Glitter and bisabolol have moisturizing and soothing effects frequent use will leave your skin feeling soother, fresher and acne free skin.

Ingredients
Sodium Palmate, Coconut Oil, Glycerin, Glitter, EtidronicAcid, Sodium Hydro Sulphite, Fragrance, Tetra Sodium, EDTA Titanium Dioxide Water.Ci19140, NaOH. The glitter particles will merely be an attraction for the young girls which will turn into soap and not remain as glitter. The glitter flavored soap would be really pretty shiny and sparkly but a highly effective medicated soap trying to cater to the personalities of people who like fun things like glitter.

RABI CHOCOLATE SOAP

Ingredients:
Sodium Palmitate, Natural Rosin, Glycerine, Water, Sodium Cocoate, Rosemary Extract, Thyme Extract, Pears Fragrance Essence, Coco Beans.

The new chocolate flavored soap, mmmm good enough to eat, but its for your skin! The chocolate flavored soap would smell like delicious chocolate but would be highly effective medicated soap trying to cater to the personalities of people who like chocolate.

RABI MENTHOL SOAP

The COOL or throughout the ages

Ingredients:

Sodium Palmitate, Natural Rosin, Glycerine, Water, Sodium Cocoate, Rosemary Extract, Thyme Extract, Pears Fragrance Essence, Menthol. The menthol flavor caters to the tastes of people who like traditional stuff like peppermint. It has been an object, which the entire family consumes regularly and thus this soap too is meant for people of all ages playing any role in a family because youre certainly never too old for peppermint.

SHAPES, FRAGRANCE AND DESIGN OF RABI SOAP

RABI GLITTER SOAP

RABI CHOCOLATE SOAP

RABI MENTHOL SOAP

MARKET GROWTH
The overall soap market is growing by 10 % while the antibacterial segment is growing by 7%. Hence, there is a lot of potential in the market for growth and additional brand penetration and brand building.

SWOT ANALYSIS OF RABI CARE

A SWOT analysis is basically done in order to have a quick evaluation of the factors that affect our product as well as the organization. It looks at positive as well as negative factors that are affecting and the ones that have the potential to affect the organization under consideration. Also it incorporates the external and internal environment of an organization.

STRENGTH
Unique Selling Proposition: In comparison to the competitor we are offering more flavors and premium quality with the same prices. Brand Name: RABI has its brand name. Its fragrance and its easy name will make it more famous in its target market. Ingredients used: The ingredients used are from the nature like Sunflower Oil, Coconut oil, Potassium hydroxide; distilled water, boric acid, fragrance, etc. Hygienic Environment: RABI is produced in a hygienic environment, which is necessary part for the society and to meet the customers expectations Excellent: for treating skin irritations, cuts/bruises and seasonal applications Quality standards: RABI maintain premium quality and high standards in order to compete with the competitors providing international level of product (e.g.: Lifebuoy). Equipped with latest in-house lab: To get the best possible results RABI has the best-equipped lab ensuring the high quality assurance and standards. Strong distribution network: RABI has a strong n distribution network by a contact with the dealer to deliver goods on time.

WEAKNESSES

New Product: Though, every new product needs time to settle, however, there definitely is an uncertainty level of being accepted in the market. Price fluctuations: The fluctuations in the prices of some of the ingredients may vary price, which may affect our profits.

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More cost due to oil outsourcing: For hygiene purpose we use the finest quality oils which increases its costs because we believe in best quality and not in massive profits. Another weakness can be the resistance by those who have a fear of using medicated products. They might be allergic or even prone to getting reactions from the medicated products. For them to change their beliefs and use  Careinstead would be a difficult task.

OPPORTUNITIS
Rich in Quality and quantity: We provide the best quality and more quantity in comparison to our competitors Diseases: In U.A.E, a large number of children are also affected by some of fatal disease like diaorrea every year its been estimated that if everyone washed their hands properly at key times during the day, up to half of all childhood deaths from diseases could be avoided. Product Variants: with the passage of time we will make it possible to introduce new range in our products. Technological Aspect: with the adaption of newer technology we will try to beat the competitors and try to capture the lions share in the market Powerful Brand: Leverage the powerful brand equity associated with the RABI Brand to make RABI Soap an everyday use proposition.

THREATS

Increase in cost of ingredients: Due to the rise in the oil prices, the profits can decrease. For that we have planned to make a database of suppliers to keep fluent supply of the raw material in the bad times and the other thing is we do believe in economies of scale so we will try to be best in buying the raw material. Competitor launch same product: if a competitor or leader launches the same product with more quantity RABI has the threat of sharing the market

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but for that we have planned that with that time of rivalry we can put our prices little bit down to give tough competition to the opponents. RABI soap positioning lacks that desired everyday benefit and experience

Well we conclude that RABI Care has a bright future in the U.A.E consumer market, and the overall project will be beneficial for the company in terms of generating revenues, and holding a healthy market share.

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PRODUCT SELECTION REASONING (4 PS)

PRODUCT TYPES OF RABI CARE
Not simply nice to look at but even nice to smell and use! We have identified 3 unusual flavors to market the varied choices of the users. Our product is not the typical everyday medicated soap, it is a medicated soap which is fun to look at and fun to use and it is first of its kind thats why it will have an advantage of a first player. If we would have tried coming as the traditional medicated soap we would have incurred quite some serious difficulty trying to convince people that we are better than the rest in U.A.E. When our customers would think, medicated soap from, RABI they would think Chocolate, Glitter and Menthol flavored. Most of the medicated soaps in the market smell pretty bad, but our soap gives the most seducing aromas ever, making it quite popular amongst people.

PRICE PRICING STRATEGY

We will use the price skimming strategy The practice of price skimming involves charging a relatively high price for a short time where a new, innovative, or much-improved product is launched onto a market The objective is to skim off customers who are willing to pay more to have the product sooner prices are lowered later when demand from the early adopters falls The main objective of employing a price-skimming strategy is, therefore, to benefit from high short-term profits, due to the newness of the product, and from effective market segmentation.

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ADVANTAGES
A highly innovative product will be launched; research and development costs are high, as are the costs of introducing the product to the market via promotion, advertising etc.In this case, the practice of price-skimming allows for some return on the set-up costs Charging initial high prices will allow the firm the luxury of reducing them when the threat of competition arrives. By contrast, a lower initial price would be difficult to increase without risking the loss of sales volume. One of the most important decisions in marketing is price. This is because price is believed to have impact on sales volumes. If the price is too high and the market is competitive, sales may be correspondingly reduced. The main reason for the importance of price is that it is one of the main variables that determine the profit. The profit per unit is equal to the price less the total cost of producing that unit

Profit = Price - Cost The retailed price computed for RABI Care the soap is Rs 42.58 These computations are based on the market study, consultancy from the retailers and the suppliers.

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COSTING IN EXPORTING INTERNATIONAL (PRICING) SOAP

1. Unit of soap export to Middle East= 50, 0000(menthol), 40, 0000(glitter), 10, 0000, (chocolate)total...1000000(1 million) 2. Base price of soap= 36 3. Budget profit = 4 Total= 40 (40*total unit export1000000)=40, 000000(4 CR) (total investment)

4. Shipping cost= 1.5% of total investment 40, 000000(4 CR) =600000 (6 LAHK) 5. Insurance = 2% of total investment 40, 000000(4cr) = 800000 (8 LAHK) 6. Admin cost= 100000 7. Packaging= 500000 8. Taxes=0.15% of total investment 40, 000000 (4cr) = 60,000 9. Cost of good return = 0.2% of total investment 40, 000000(4cr) = 80,000 10. Middle margin = 1% of total investment 40, 000000 = 400000 (4 LAHK) 11. Tariff = 1% of total investment 40, 000000 = 40,000

Add all: 40, 000000(4 CR) (total investment 600000 (6 LAHK) Shipping cost 800000 (8 LAHK) Insurance 100000 Admin cost

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500000 Packaging 60,000. Taxes 80,000 Cost of good return 400000 (4 LAHK) . Middle margin 40,000. Tariff =4258, 0000/total number of unit 1000,000 (1 million) = 42.58 per unit (c2) P2= c2*3% which will be (42.58 * 3%) = 1.2774 Trading price (tp1) = c2+p2 = 42.58+1.2774 = 43.85 If I WANT PROFIT IN UAE ALSO THEN:

Trading price 2(tp2) = tp1+distribution margin (0.75%) of tp1 = 43.85+0.328875 =44.17

Selling price = tp2 + shop keeper margin = 44 + (10% of tp2) = 44 + 4.4 = 48 Some decimals figures have not be counted the selling price will be near to 50 dirham

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PLACEMENT
We use all elements of the system of delivery of merchandise to customers from the wholesaler, including retailers, brokers, and shipping companies; also includes discussions of store merchandising and cross-merchandising, because of this RABI care soap can be easily distributed among our U.A.E, customer. The 'distribution system' refers to the entire marketing process, and not just the physical product distribution. It is a set of interdependent groups and individuals concerned with transferring specific goods or services from the original producer or supplier to the final user or consumer. Distribution channels are essentially sets of relationships where the parties involved have to:  Know each other's aims, policies and procedures  Be aware of their planning horizons and management styles  Be willing to accept tasks as well as impose them on others The most effective distribution channels are those where the distributor's interests are made to coincide with the producer's interests. Before any commitment is made, the producer needs to be certain of the distributor's business aims, attitudes and customer franchise. It pays to remember that your distributors are customers too, and have the option to buy elsewhere. Distributors may take on some or all of the tasks involved in getting goods or services from the producer's door to the consumer s threshold. Transferring part of the companys image to the distributor implies that decisions taken by the middleman must be reviewed and should be of a long-term nature.

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SALE NETWORK

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PROMOTION
RABI promotes its products in a variety of ways. RABI Care will be promoted by using the mediums of television, newspaper and radio. RABI Care advertising depends upon the target market i.e. RABI Care focuses on teenagers which is why the main focus of advertisements would undoubtedly be teenagers. Teenagers with wonderful skin shall model for our product in order to attract the teenage community. A promotion can only be successful if it relates directly to the target market. It is thus imperative for us to use young teenagers who have clear acne free skins to help us launch our product by working for our advertisements. Billboards outside schools, colleges, universities, net cafs and even the tuition centers shall be a good promotional strategy.

PROMOTION ACTIVITIES
1. Special discount or give coupon during the festivals and special days. 2. Free gift to whom buy our products over 1000 soap per one time. 3. Give a member card over than 10,000 5% discount over than 50,000 VIP card and 10% 4. Lucky draw gift.

WE HAVE SELECTED IMAN ALI AS OUR BRAND AMBASSADOR

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PACKAGING

Nothing beats an external appearance that says:

"inside this package is a person as healthy and glowing as the wrapping itself.

We have chosen a simple packaging for this product yet attractive. A packaging should be able to turn heads but then again it should not be superficial.

RABI BEAUTY SOAP

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RABI CHOCOLATE SOAP

RABI MENTHOL SOAP

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MARKET SEGMENTATION AND INTERNATIONAL MARKET PLAN

To get a product or service to the right person or company, a marketer would firstly segment the market, and then target a single segment or series of segments, and finally position within the segment(s).Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior. The world is made up from billions of buyers with their own sets of needs and behavior. Segmentation aims to match groups of purchasers with the same set of needs and buyer behavior. Such a group is known as a 'segment'. Segmentation is a form of critical evaluation rather than a prescribed process or system, and hence no two markets are defined and segmented in the same way there are many ways that a segment can be considered. For example, the auto market could be segmented by driver age, engine size, model type, cost, and so on. However the more general bases include:

By geography - such as where in the world was the product bought

Our product would be customized for Asian skin types. It would be a local product available in U.A.E, developed especially to work wonders on the Asian skin type.

By psychographics - such as lifestyle or beliefs

People with a certain lifestyle would want to buy an expensive medicated soap not every Tom Dick and Harry would do that. Thus our segment if considered psycho graphically would target people whose beliefs and attitudes are shaped by popular culture and they fall prey to what the television says pretty easily.

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By socio-cultural factors - such as class

Class does play a part in the acceptance of such products in your life. People from the upper class and upper middle class would be ready to buy our soap because it is not acceptable to people with a low income to splurge on such luxuries as medicated soap. By demography - such as age, sex, and so on

Mostly females are conscious about their skin, and males prefer not to use products with the stereotypical beauty attached to it Since its not a beauty soap but a medicated soap hence males would accept the usage of RABI Care more readily. The age of our segment is the teenage age group when you encounter so many overwhelming changes that you desperately try out everything and anything which would solve their problem. We would satisfy them and solve their problem so that they would keep on using our product with loyalty. A company will evaluate each segment based upon potential business success. Opportunities will depend upon factors such as: the potential growth of the segment the state of competitive rivalry within the segment how much profit the segment will deliver how big the segment is how the segment fits with the current direction of the company and its vision. Economic Statistics and Descriptions (UAE) y Gross National Product (GNP)

GDP (nominal) 2010 estimate Total US$252.736 billion y Income per capita

Per capita US$36,175.966 y Language Arabic

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Ethnic groups

9.5% Arabs, 90.5% South Asian, Indian, Pakistani, Bangladeshi, Chinese, Filipino, Thai, Iranian, Westerners (2009)

PEST ANALYSIS

POLITICAL ANALYSIS

Politically there is no much of a problem for the RABI CARE and will create an impact that will not affect our product

ECONOMIC ENVIRONMENT

Basically it refers to factors affecting the buying power of the consumers. In order to launch our product the RABI Care Company was well aware of the fact that if they set the price of their product higher than their competitors already in the market then it wont affect our product since RABI Care soap is for teenagers in need of getting rid of the hormonal problems at their age. Since our product is going to be the very first product having multi tasks to perform it wont have any problems with its competitor soaps its soap for the teenagers and therefore the price is going to be set not much higher but a bit higher than a normal soap. The risk factor remains that in the near future competitors will try to get to know this urge for teenagers to get free of acne problems and thus not currently do we feel will we have any economic problem. We have the resources to launch a product and we believe AAA company (ATEEB, ANEELA, ALI) being a worldwide successful company does not have any economic problem.

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SOCIO-CULTURAL
The social environment of our country does not change so quickly. It takes ages upon ages to alter the culture of any country and U.A.E is no exception. We are influenced a lot by the television and it plays quite a vital role in many peoples lives most of us tune in everyday for our favorite shows and it is like an addiction which cannot be cured. It is a vicious never-ending cycle because these are the people which buy the products they fall in love with over the satellite. It is strongly imbedded in our culture to want a beautiful skin, and the definition of beautiful skin has remained the same throughout the ages_ beautiful means clear, crystal clear. Thus we are sure of the fact that we are not in the danger of any threat concerning a radical social or cultural change in U.A.E thus our product would be accepted and used for a very long time to come.

TECHNOLOGY
The enormous molecular diversity that nature offers is unmatched by other synthetically derived compound libraries. Hence, the Our Company focus in its drug discovery program is primarily targeted on natural product chemistry. In addition to projects with leading pharmacology departments at a number of UK Universities,. Using advanced chromatographic techniques in conjunction with cell based assay systems; leading compounds are isolated for development.

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TARGETING
Targeting is the second stage of the segment, target, positioning process. After the market has been separated into its segments, the marketer will select a segment or series of segments and 'target' it/them. Resources and effort will be targeted at the segment. It's like looking at a dartboard or a shooting target. You see that it has areas with different scores - these are your segments. Aiming the dart or the bullet at a specific scoring area is 'targeting'. After segmenting we will target the demographic Segment.

DEMOGRAPHIC SEGMENTATION
In demographic segmentation we have divided the market into groups based on the three important demographic variables i.e. age, life cycle stage, and purchasing power. The following three variables are examples of demographic factors, which we have used in market segmentation: AGE - Consumer needs and wants change with age. The marketing mix may therefore need to be adapted depending on which age segment or segments are being targeted. We have divided our market into three different age groups 1. 2. 3. Children Youth Elders

Our main target will be the youngster in our market as they are more enthusiastic to use beauty and medicated soup. LIFE CYCLE STAGE - By divided the market into different they were in. the purpose of (families) change the use of soap upon family buying patterns. assimilating this characteristic we have groups based on which stage of life-cycle this segmentation is because the people over their lifetime, as it is also depending

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LIFE CYCLE STAGES:

1. 2. 3. 4. 5. 6. 7.

Bachelor Stage (young, single people not living at home) Newly Married Couples (young, no children) Full Nest I (youngest child under six) Full Nest II (youngest child six or over) Full Nest III (older married couples with dependent children) Full Nest III (older married couples, no children living with them) Full Nest III (older married couples, retired, no children living at home)

According to the usability of medicated soaps our target market segment will be the Bachelor stage, and newly married couples.

PURCHASING POWER - According to this characteristic we have divided our market in four basic segments.

1. 2. 3.

Modern family housing, higher incomes (upper class) Older housing of intermediate status (Middle class) Poor quality older terraced housing (Lower class)

Class does play a part in the acceptance of such products in your life. People from the upper class and upper middle class would be ready to buy our soap because it is not acceptable to people with a low income to indulge on such luxuries as medicated soap. But with our pricing strategies we will target the second group i.e. older housing of intermediate status by providing the product to them at the price they really want.

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THE ACTUAL PLAN

POSITIONING

Positioning is undoubtedly one of the simplest and most useful tools to marketers. After segmenting a market and then targeting a consumer, you would proceed to position a product within that market.

Positioning is all about 'perception'. As perception differs from person to person, so do the results of the positioning map e.g. what you perceive as quality, value for money, etc, is different to my perception. However, there will be similarities.

Products or services are mapped together on a positioning map'. This allows them to be compared and contrasted in relation to each other. This is the main strength of this tool. Marketers decide upon a competitive position which enables them to distinguish their own products from the offerings of their competition (hence the term 'positioning strategy').

The term 'positioning' refers to the consumer's perception of a product or service in relation to its competitors. You need to ask yourself, what is the position of the product in the mind of the consumer?

POSITIONING OUR PRODUCT

1. What position do you currently own?

A. Currently our company is one of the leading pharmaceutical companies and any product we launch will automatically have medicated attached to it because thats what we do basically. Thus we will not try to tell our

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consumers what they already know but would stress about the fact that our soap is satisfying to our customers.

2. What position do you want to own?

A. We will tell them what they do not know about us. We will tell them that our soap is not just medicated, but its also fun to look at, good to smell and when you use it you get the added benefit of crystal clear skin along with all these qualities.

3. Whom you have to defeat to own the position you want.

A. We have to compete with companies who make medicated soaps and medicated face washes because our bar has the qualities of a face wash in it. The companies who make beauty soaps will also be tough competition because people will need to be convinced to use medicated soaps instead of regular everyday soap products. Other medicated soaps manufacturers who have been in the market before us.

4. Do you have the resources to do it?

A. Yes we certainly do have the resources available. We would use a large budget to launch this soap as this is a perfect opportunity for gaining access in the segments of the market not ventured into before; this would in turn increase our market share.

5. Can you persist until you get there?

A. Definitely. As no venture, guarantees instant success any matter how good the idea is and how perfectly you implement it. You always encounter some

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setbacks on the road to acceptance and RABI Care Company is ready to face those challenges for whatever time it is necessary. 6. Are your tactics supporting the positioning objective you set?

A. Yes definitely, we have identified a unique positioning strategy from which to launch our soap, since its a new position for a medicated soap people might take time to accept it and RABI Care Company would devise its plans and strategies accordingly.

INTERNAL RISK
This involves whether with the new strategy the company is facilitating the employee or not. The suppliers will cooperate with you and will provide you with raw material at right tome or not. In this there should be coordination between different departments. And this internal risk is very low because Stifle is working for many years and up till now its not having any such problem.

REASONS FOR TARGETING

Has this ever happened to you? You've been in the woods for the last twelve hours tromping through the mud and the brush. You're hot and sweaty and in need of a cleanup, and you want to pamper yourself with something nice smelling, nice to look at and which would do the job efficiently. It is just this kind of situation that calls for Crystal, the beautiful bar of medicated soap, which smells delicious, which comes up with a perfect solution for every personality.

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RABI Care the face wash in a bar is perfect for:

       

Kids Teenagers People conscious about their skin People troubled by acne People wanting a trustable soap for their skin People troubled by too many harmful chemicals in the products they use People looking for a fun soap which would brighten their day People who want nice smelling medicated soaps

This product is basically targeted at kids and teenagers but people in the entire household can use it. People who are afraid to use medicated soaps because of the chemicals present in them would feel pretty comfortable with the friendly attire of Crystal. It's also a great product for those who have to use a medicated soap because they have blemishes, acne or blackheads, they would treat their unfriendly problems with a soap which looks friendly.

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RESEARCH TYPE

BACKGROUND RESEARCH

PRIMARY RESEARCH
y y Survey Focus group

SECONDARY RESERCH

y y

Content analysis Secondary sources

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SELECTION OF EXPORT OPTION

Export management company (EMC)

Ditra & Sitra company our U.A.E soaps distributor

COMPANY PROFILE

DITRA was established in 1977 with the installation of a detergent spraydrying tower in Sharjah UAE. SITRA was established in 1992. Since its small beginnings, it has grown to offer leading manufacturing services for Brand Owners, Private Label and our Own Brands, right across the core technologies, offering a unique range of products to our customers helping to keep the supply-chain simple. Our facilities, all ISO 9001 accredited, are located in two main areas of Sharjah; Industrial 2 and Al Sajja. However, our customers extend from the local markets to destinations across the Middle East, Africa, Asia and Southern Europe. Supported by strong quality systems (using SAP resource planning systems) and with a wealth of experience and know-how, we offer products from our core technology range of Aerosols, Bar Soaps, Liquids and Detergent powders. Run by a multinational management team of considerable experience, with the professionalism and support of the Al Batha group, and strong partnerships with key customers, growth has been rapid. However plans are equally ambitious, not only to extend our global reach but to provide products and manufacturing services to a standard at least equal to the best in the world.

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DISTRIBUTION
DITRA (Detergent Industrial trading) and SITRA (Soap & Chemical trading) are two companies run as one. Located in the UAE we are well positioned to supply not only GCC markets but also into parts of Asia, Africa and Southern Europe. They are a manufacturer and distributors of Personal and Homecare products across five core technologies:Liquids Personal and homecare Aerosols Insecticides and air-fresheners Bar Soaps Detergent powders Industrial cleaning powders and liquids.

Ditra/Sitra provides a wide range of quality products at affordable prices that people require, fulfilling their needs and expectations. Products are distributed in the U.A.E through their own, well-established sales and distribution team and through assigned distributors/agents in Pakistan/other countries.

DITA/SIDRA QUALITY
Committed to providing and delivering quality products, from manufacturing to service delivery. Ditra/Sitra ISO is 9001-2000 certified, ensuring each product and customer service is at world standards. Its this right mix of consistency, leadership and quality that gives us an edge over the competitors in delivering the best services.  Ditra/Sitra Quality Management Systems  ISO 9001: 2000 Certified (& Re-Certified)

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 Many companies, including ourselves, will claim to have ISO 9001 accreditation. But, few can have a well audited and managed quality system, such as ours, for their products and business processes, as our company works for 5 of the largest Global brand owners and have an internal Al Batha quality system that continually ensures we follow the best practice. The system gives the usual:
o o o o o

1. Full product traceability 2. Fully documented procedures and operating practices. 3. Complaint management and corrective action procedures. 4. Health and safety standards. 5. Management planning and review processes.

In addition the company and the group places high value on training and development, both internal and external.

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CERTIFICATE OF APPROVAL DITRA/SITRA

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EXPORT ACTIVITY

INTERNATIONAL FREIGHT FORWARDING SERVICES Our company (AAA) is using the services of globe link Pakistan an international freight forwarder and they used FOB (free on board) method to sent our product to U.A.E

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FREIGHT FORWARDING GLOBELINK

CWT Globelink provide wide range of sea freight forwarding services including their core business of NVOCC operator, cargo transshipment, consolidation services for less than container load (LCL) & full container load (FCL) cargo from and to most major ports all over the world.

NVOCC NON VESSEL OPERATING COMMON CARRIER

Over the years CWT Globelink evolved to become the leading NVOCC in terms of connectivity & trade routes in Asia.

DG SERVICES
Globelink are working closely with PSA Chemcare and Port Chemist to handle classes except for 9 chemicals under IMO classes 2.3, 6.1, 5.1 & 8.

FAST TRANSIT TIME

CWT Globelink offer multiple sailing schedule weekly and quality carrier options to fulfill customer needs for cargo reaching destination in faster mode.

DOOR TO DOOR SERVICES We provide inland point services delivery up to consignee door with close coordination with overseas agent partners.

WORLD WIDE AGENCY NETWORK CWT Globelink Group has more than 40 offices in Asia Pacific and more than 100 agents all over the world. We link customers cargo to over 120 ports reaching 1200 destinations worldwide.

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WAREHOUSE FACILITIES GLOBLINK (U.A.E)/OTHER COUNTRIES

MULTI PURPOSE WAREHOUSE
CWT Globelink also offers multipurpose warehousing and offers the following services.

Warehousing Adhoc storage Bonded storage Chemical storage & management Warehouse management Stock inventory control Operations Labor and material handling equipment facilities Stuffing or unstuffing of container Order processing - Pick and pack operations - Handling, labeling and re-packaging of cargoes Temperature controlled storage

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CONTAINERS USED BY GLOBELINK TO EXPORT OUR PRODUCT TO U.A.E TO DITRA/SITRA DISTRIBUTORS

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TRANSPORTATION SERVICES

Globelink use APL transportation service to deliver our Rabi soaps to U.A.E APL provides customers around the world with transportation services through a network combining high-quality intermodal operations with stateof-the-art information technology

APL OFFERS:

APL offers a scale of transportation solutions that few can match:

y y y y y y y y y y y y

Seamless global connectivity Highly competitive transit times Industry-leading schedule reliability Extensive intermodal network to facilitate inland reach Two state-of-the-art intermodal terminals in the US West Coast Priority access to strategic Asian terminals Comprehensive fleet of vessels and modern equipment Integrated supply chain solutions with APL Logistics Excellent customer service widely recognized in the industry Vertical expertise who understand your special shipping needs Over 4,000 committed staff in 200 offices Tracking service

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BILL OF LANDING

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FULLY FUNDED DOCUMENTARY LETTER OF CRIDIT FFDLC

FFSBLC
WORDING OF THE UNCONDITIONAL, IRREVOCABLE, TRANSFERABLE, DIVISIBLE AND ASSIGNABLE FULLY FUNDED STANDBY LETTER OF CREDIT. FULLY FUNDED STANDBY LETTER OF CREDIT FORM 3034 ISSUED BY LETTER OF CREDIT NUMBER DATE OF ISSUE DATE OF MATURITY DATE OF EXPIRATION BENEFICIARY WE THE UNDERSIGNED, HEREBY OPEN OUR UNCONDITIONAL IRREVOCABLE TRANSFERABLE, DIVISIBLE AND ASSIGNABLE, LETTER OF CREDIT IN FAVOR OF ., REPRESENTED BY .., , . FOR THE FACE AMOUNT OF UNITED STATES DOLLARS .. ( USD) DUE ON ONE YEAR AND ONE DAY FROM THE DATE OF ISSUE .(DATE) .. PAYMENT IS AVAILABLE UPON BENEFICIARY S FIRST WRITTEN DEMAND (VIA KEY TESTED TELEX) DEMAND HEREUNDER MUST BE MARKED "DRAWN UNDER LETTER OF CREDIT NUMBER . AUTHENTICATED BY (TRANSMITTING BANK)". WE ENGAGE WITH YOU THAT THE DEMAND DRAWN UNDER AND IN COMPLIANCE WITH TERMS OF THIS LETTER OF CREDIT SHALL BE DULY HONOURED TO ON DUE PRESENTATION TO US. THIS LETTER OF CREDIT IS SUBJECT TO UNIFORM CUSTOMS AND PRACTICES FOR THE DOCUMENTARY CREDIT (1993 REVISION) I.C.C PUBLICATION NUMBER 500. ALL CHARGES RE FOR THE ACCOUNT OF THE APPLICANT.

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BANK OFFICER (TITLE) DATE,

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BANK OFFICER (TITLE) BANK SEAL

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What Does Fully Funded Documentary Letter Of Credit - FFDLC Mean?

A written promise of payment provided by a buyer to a seller that is guaranteed to clear by a particular bank. Once an FFDLC document is presented by the seller to the involved bank, the bank is obliged to remit full payment to the seller.

The seller may be required to fulfill certain conditions, such as providing proof of shipment of the goods sold to the buyer, before collecting payment from the bank. This method of payment provides assurance to the seller that the buyer has the necessary funds for the transaction and ready for remittance to the seller upon completion of the sale.

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CHALLEGES

In developing an export business, there are some challenges that we faced

1. Challenges to overcome eg. Risk, adaptation of product, price determination, logistics. 2. Attitudes to overcome eg. Not meeting deadlines, inadequate after sales service, global mindset. 3. Resources needed eg. Production capacity, financial capacity, adequate organization.

Challenges facing by us:

Broad Problems y y y Market Access Getting the product fit right for the market. Capacity to cope with the strenuous demands of the International Market y y Facing off with international brands Finding the right distributor.

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INTERNATIONAL FAIR
THE INTERNATIONAL AUTUMN TRADE FAIR (IATF11)

Over the last 25 years, IATF has been recognized as a robust regional business platform for the global consumer goods industry keen to expand footprints in Middle East and North Africa (MENA) region. IATF will unveil an exciting mix of products comprising cosmetics, foodstuffs, electronics, household appliances, plastic household products, toys, stationery, electrical items, handicrafts, carpets, garments, textiles, house ware, kitchen ware, sanitary ware, novelties, machinery, machine tools, hardware accessories and dairy products.

WE USE IATF PLATFORM TO EXHIBIT OUR RABI SOAP IN ENTERING INTERNATIONAL SOAP MARKET

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JUDGING SUCCESS OR FAILUER FROM DOMESTIC MARKET

PRODUCT PLANNING
Market Share measures the proportion of the total market held by a business, product or brand. The formula which we will follow for calculating Market Share is presented below Market Share (%) = sales of the business, product or brand / total sales in the market By measuring changes in Market we will compare our business directly against our competitors, which will allow us to judge more accurately the success or failure of the businesses marketing strategies

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MARKETING
After developing our product we did its test marketing and gave the sample products to our employees to know its results. We also did test marketing outside the schools, collages, and universities. Result was positive and our product is ready for entering in the market.

MARKETING STRATEGY

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SALES FORECASTING RABI SOAP

Sales forecasting is the process of organizing and analyzing information in a way that makes it possible to estimate what your sales will be In order to live in this world of cutthroat competition, everyone tries to work really hard and with full commitment day and night. As, life is becoming more and more busy so everyone finds it very difficult to get some time from the very busy schedules for themselves Our product RABI Care is a product which is very different from the products being provided by the existing producers of soap. Either they focus entirely on a target market of people in need of dry faces or entirely on oily RABI Care on the contrary is providing dual benefits at the same time. It erases all problems of teenagers having problems of acne and dark marks on the skin. Given the need of this product, we used qualitative methods to find out how much revenue we would generate from the introduction of satisfaction. The primary methods used include  Survey of buyers intentions  Expert opinion  Composite of sales force estimates. These methods showed that we would generate considerable revenue, since this is a new product in Pakistan, it does not have any direct competition, and there is a great need of it among the consumers in the niche market we are going to target.

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TOTAL QUALITY MANAGEMNET

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TRAINING EMPLOYEE

How to best service to customer Special Skill such as selling skill, in different ARABIC language

PRODUCT INNOVATION

Double check quality Innovative and fit with U.A.E market

COST QUALITY

Internal cost (logistic) External cost (Relationship with supplier and customer

CUSTOMER SATISFACTION
Provide excellence product and service

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CONCLUSION

RABI Care will definitely create a great impact in the environment The price our soap is low but high quality as compared to the competitors because we use latest technology and efficient method to production this soap. We have a good distribution channels so we deliver our product to the customers writhen a second. So our soap easy available every shops but other soaps are difficult to find in every shops. We produce our product according to the customer will and tastes. RABI Care is a liquid soap, which transports you by the sea and leaves your skin fresh. It also gives teenagers finally a chance to get rid of their acne problems and have a clear fresh skin cheaply by not a face wash, not a cream but by liquid soap. Due to these qualities the people buy our soap more as compare to our competitors. So our company earning a reasonable profit through to RABI SOAP

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EXPERIENCE AND BENEFITS TO US FOR EXPORTING OUR SOAP TO U.A.E

More than ever before, it is clear today that world trade is essential to the growth of most companies. This is especially true for our businesses with the advent of increased foreign competition at home. Entering the overseas marketplace offers exciting opportunities to increase company sales and profits.

The advantages that can accrue from exporting are significant:

Increased profits and sales Additional markets and customers spreading risk. Increased product/service life cycle Offset lack of demand for seasonal products Utilizing excess capacity to Lower costs Better utilization of company personnel Increased productivity Accessing new technology for overseas markets Additional product/service lines Opportunity to explore international market

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