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Table Of Contents

BAB I. PENDAHULUAN
Perumusan Masalah
Tujuan Khusus
Manfaat dan Urgensi Penelitian
BAB II. STUDI PUSTAKA
Pengertian dan Manfaat Iklan
Sikap Konsumen
Model Multiatriut Sikap
Pengertian Persepsi
Faktor-Faktor Yang Mempengaruhi Keputusan dan Motif Membeli
Penelitian Sebelumnya
Hipotesis
BAB III. METODE PENELITIAN
Sampel Penelitian
Lokasi Penelitian dan Metode Pengumpulan Data
Metode Analisa Data
Variabel Penelitian
Peralatan Analisis
BAB IV. HASIL PENELITIAN
Karakteristik Responden
Tabel 1. Karakteristik Responden
Pengujian Validitas dan Reliabilitas
Pengujian Validitas Alat Ukur
Tabel 2. Validitas Alat Ukur Penelitian
Pengujian Reliabilitas
Tabel 3. Hasil Pengujian Reliabilitas
Pengujian Asumsi : Pengujian Normalitas
Tabel 4. Hasil Pengujian One-Sample Kolmogorov-Smirnov
Pengujian Asumsi : Pengujian Homogenitas Varians
Tabel 5. Hasil Pengujian Levene
Uji Linearitas
Tabel 6. Hasil Pengujian Linieritas pada Tabel Anova
Efektivitas Iklan Bahaya Merokok
Tabel 7. Skor Rata-rata Variabel Iklan
Sikap Konsumen Terhadap Rokok
Tabel 8. Skor Rata-rata Variabel Sikap (interval 1-5)
Persepsi Nilai Konsumen
Tabel 9. Skor Rata-rata Persepsi Terhadap Rokok (interval 1-5)
Keinginan Membeli Rokok
Tabel 10. Skor Rata-rata Persepsi Terhadap Rokok (interval 1-5)
Rekapitulasi Variabel Penelitian
Tabel 11. Nilai Koding Ulang terhadap Hasil Penelitian
Tabel 12. Rekapitulasi Nilai Skor Pilihan Jawaban Responden
BAB V. ANALISA DAN PEMBAHASAN
Merokok
Tabel 13. Uji Multivariate
Tabel 14. Uji Pengaruh antar Subjek
BAB VI. KESIMPULAN DAN SARAN
Kesimpulan
Saran
DAFTAR PUSTAKA
LAMPIRAN-LAMPIRAN
Lampiran 1: Instrumen Penelitian
Lampiran 2: Uji Validitas Faktor Iklan
Lampiran 3: Uji Validitas Faktor Kepercayaa (Belief)
Lampiran 4: Uji Validitas Faktor Evaluasi (Evaluation)
Lampiran 5: Uji Validitas Faktor Persepsi Nilai
Lampiran 6: Uji Validitas Faktor Minat Merokok
Lampiran 7: Uji Reliabilitas Faktor Iklan
Lampiran 8: Uji Normalitas
Lampiran 9 : Identitas Peneliti
Lampiran 10: Curriculum Vitae
Lampiran 11: Penggunaan Dana
Lampiran 13: Logbook / BCHP
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LAPORAN HASIL PENELITIAN

LAPORAN HASIL PENELITIAN

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Published by: jeliteng_pribadi on Aug 20, 2011
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03/18/2013

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