APPENDIX K

Survey on investigating the customer satisfaction amongst Nike consumers in Singapore

Dear Sir/Madam, I am a Business Administration undergraduate student of University of Wales, UK. I am preparing my research as a requirement from the University to complete my degree. The purpose of survey is to investigate the factors that can create Nike to be successful amongst its consumers in Singapore. I would appreciate it if you could kindly assist me in completing the questionnaire. Please be assured that all information collected is solely for academic purposes and shall be kept strictly confidential.

Yours faithfully, Swe Zin Su Wai Nyan Tun

Section A Demographic Section

Please tick ( ) your choice

1.

Gender: Male Female

2.

Marital Status: Single Married

Divorced

3.

Your monthly income (SGD):

<S$1000

S$1000-S$2000

S$2000-S$3000

>S$3000

None

4.

Your Profession:

Students Please circle the options below:

a. High School

b. Diploma

c. Degree

d. Master

Please specify your level or field of study: ----------------------------------------------------

Working Adults

Please circle the options below:

a. Junior executive

b. Middle executive

c. Senior Executive

d. Manager

Please specify what kind of job you are doing: -----------------------------------------------------------------------------------------------------------------------------------------------------

5.

How much do you usually spend per visit to Nike (SGD)?

<S$1000

S$1000-S$2000

S$2000-S$3000

>S$3000

Section B Customer Satisfaction Section

Please tick ( ) on your choice

1.

According to your past experience, what was the product quality of Nikes you bought? Very poor

Somewhat unsatisfactory

About average

Good

Excellent

If you indicate that the service quality rendered was unsatisfactory, please indicate the reasons:

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2.

Are you satisfied with the product design of Nike you bought? Exceptionally satisfied

Very satisfied

 Not too bad

Somehow unsatisfied

Very unsatisfied

3.

What do you think about the price at Nikes? Very cheap

Relatively cheap

Reasonable

Pricy

Too expensive

4.

How is your opinion about Nikes packaging?

Very poor

Good

Somewhat unsatisfactory

Excellent

About Average

5.

How do you think about Nikes outlet setting and its ambience?

 Very poor

Somewhat unsatisfactory

About Average

Good

Excellent

Section C Branding Issues Section

Please tick ( ) on your choice

1.

Choose the three (3) factors that most influenced your decision to purchase Nikes product:

Style / Appearance

Recommend by sales person

Nikes Reputation

Price/ Value

Comfort/ Convenience

Quality

2.

How did Nike come across on your mind?

 Newspaper/ Magazine

TV/Radio

Billboard

Store display

Recommended by friend/ relative

Sponsored athletes or celebrity

3.

Is Nike good value for money? Very good

Good

Average

Not Good

Very Poor

4.

When we talk about Nike, which thing is the first comes across to your mind?

The Logo of Nike ()

Just do it

Jump man Logo

Nike Air

Nike Shox

5.

How long you have been patronizing about Nike?

Below 1 year

1 3 years

 3 5 years

More than 5 years

Section D Consumer Behaviour Section

Please tick ( ) on your choice

1.

Which factors are important to you when you bought a product? Please rate 1 -

10 for the following. (1 = most important, 10 = less important) 1. Price

2. Location

3. Reputation

4. Quality

5. Special products and promotion items

2.

How do you think about Nikes new models keep changing?

Quite good

Good

Neutral

 Too rapid

3.

How often you go to Nike shop?

Not once in a week

Once a week

Once to three times a week

Four to seven times a week

More than seven times a week

Never

4.

How many you used to buy Nike products one shot when you go to Nike shop?

No buying

Buying 1 or 2 items

Buying 2 or 3 items

More than 3 items

5.

You will continue to purchase it even when its price is higher than other brands.

Strongly agree

 Agree

Neutral

Disagree

Strongly disagree

If you have any feedback or anything to add on, please mention here:

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End of Survey

Thank you for your participation