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Table Of Contents

Your Fundraising Companion
Fundraising Tools
Fundraising People
Te Executive Director
Te Development Director
Board of Directors
Advisory Council
Other Paid Development Staf
Paid Staf in Nondevelopment Roles
Other Volunteers
Outside Consultants and Contractors
Fundraising Skills
Interest in Other People
Writing Abilities
Profles of Fundraisers
Fundraising Equipment and Technology
Ofce Space and Equipment
Efective Telecommunications Equipment
Computers and Software
Credit Card Capabilities
Developing Your Fundraising Plan
Getting Started: Set Your Fundraising Goal
Evaluate Your Nonproft’s Fundraising Assets
Develop Your Fundraising Strategy
Create the Final Plan
Attracting Individual Supporters
Make Your Organization Look Support-Worthy
understand What Motivates Your Supporters
Bring in New Supporters
How to Keep the Givers Giving
Tank Your Supporters
Communicate Your Essential Message
Invite Supporters to Get More Involved
Analyze Your Donor Base
When to Call Your Supporters
Midscale and Major Donors
Background Research
Get to Know Your Existing Supporters
Annual Renewals of Support
Lectures, Small Events, and Parties for Major Supporters
One-on-One Meetings
Setting up a Focused Major Gifts Campaign
How to Attract Inheritance and Other Planned Gifts
Handling Simple Inheritance Gifts
First Steps Toward Attracting Inheritance Gifts
Preview of Other Planned Giving Arrangements
Special Events
Survey of Special Events
Choose the Right Event for Your Organization
Develop a Realistic Budget
Plan and Pace Event Activities
Deal With Risks and Liability Issues
Last-Minute Tasks and Tips
After the Event
Tax Rules for Business Activities
Learn From Other Nonprofts’ Experience
Develop Your Own Great—And Low-Risk—Business Idea
Measure Your Ideas Against Reality
Final Planning and Test Runs
Te Next Steps
understand the Funders
Research Grant Prospects
Te Proposal Process, From Query Letter Onward
Follow up With the Funder
Grant Renewals
Creating Printed Communications Materials
Brochures
Newsletters
Annual Reports
Freshness
Content
Donation Information and Opportunities
Information on Where the Money Goes
Information About Funders and Donors
Tracking users
Media Outreach
What Makes a Good Story
Who to Approach With Your Story
Pitching and Placing Stories
Protecting Yourself in Media Interactions
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Bray I.M. Effective Fundraising for Nonprofits.. Real-World Strategies That Work

Bray I.M. Effective Fundraising for Nonprofits.. Real-World Strategies That Work

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Published by yulzrulz

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Published by: yulzrulz on Aug 20, 2011
Copyright:Attribution Non-commercial

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08/16/2013

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