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231-003 :: Professional Writing, Fall 2011

231-003 :: Professional Writing, Fall 2011

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Published by Brian J. McNely
Syllabus for ENG 231 — Professional Writing, Ball State University, Fall 2011.
Syllabus for ENG 231 — Professional Writing, Ball State University, Fall 2011.

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Published by: Brian J. McNely on Aug 22, 2011
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08/22/2011

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[
 
P
ROFESSIONAL
W
RITING
 
]
ENG
231–003
:: Fall
2011
MWF
11:0011:50
:: RB
292
Dr. Brian J. McNelyRB
2111 | 285-8682
bjmcnely@bsu.eduOfce Hours :: MWF
12:001:00
 
[
A
BOUT
 
]
“Professional writers most often write on behalf of, or manage the work of, other groups. Whereas, forexample, creative writers and journalists create work that’s likely to have their names on it (journalists want abyline), professional writers often create work on behalf of organizations (clients, corporations, non-prots). And whereas creative writers and journalists are responsible primarily for managing their own work, professional writers and editors are often responsible for managing the work of teams or even entireorganizations.”—Stuart Blythe, 2010“Work itself is changing. Work is more distributed, more contingent, less stable. … This reality needs to be taken into account as we design. Knowledge work usually involves multitasking and working with diversegroups and individuals. Efforts to design technologies to meet these conditions benet from careful theoretical analysis of workers' activities...”—Kaptelinin and Nardi, 2006
 ∆
Over the next 16 weeks, we will explore what it means to manage the writing work of others, to designcontent for changing work environments, and to research and collaborate in a knowledge work model. We will be especially focused on people acting
with
technology via their
 discursive
 
 activities
, now and in thenear future. At the end of this course you will be able to identify and explain some of the key rhetorical,social, cultural, ethical, and economic issues related to people acting with technology in professional writingscenarios.ENG 231 will immerse you in concepts and practices of qualitative research, iterative design, and the production of high quality deliverables grounded in real-world interactions.The culmination of the course will be reected in collaborative knowledge work, consisting of:[ research brief + IRB protocol + presentation of ndings + collaborative white paper + assessment memo ]
[
O
BJECTIVES
 
]
Students will—
Practice
looking and doing:
Recognize and categorize important genres and styles of professional communication
Consider the prevalence of professional writing in everyday experience
Practice using common tools and technologies of professional writing production with prociencyand resourcefulness
 Analyze
professional writing artifacts and practices:
Critically interact with professional writing in everyday experience—from organizationalcommunication to the impact of branding and visual rhetorics
Explain rhetorical choices (metacognition) made as a result of both individual and collaborative work
 Analyze specic artifacts and/or organizations to better understand rhetorical, social, cultural, and
 
 political implications of professional writing in everyday experience
Research
practices that impact professional writing scenarios:
Plan and implement
in situ
qualitative research on practices and activities that impact professional writing contexts
Recognize appropriateness of different methods for producing and researching practices and contexts
Explore and practice professional writing as a way of thinking, knowing, and being
Produce
professional artifacts:
 Apply rhetorical and design principles to producing professional artifacts
 Apply principles of fair use, copyright and documentation conventions for print and digital media
Recognize rhetorical possibilities of different modes (alphabetic text, images, graphics, video, audio,etc.) and make sound rhetorical choices when combining modes
Research » Produce » Share
[
K
EYWORDS
 
][ S
OURCES
 
]
Selected academic journal articles, blog posts, images, and videos
.Faber, B. SIU Press, 2002.
.
Kimball, M., & Hawkins, A. Bedford, 2008.
. Tufte, E. Graphics Press, 2006.

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