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Table Of Contents

THE FINANCIAL SYSTEM
ORIGIN OF THE WORK ‘BANK’
DEFINITION OF BANK
FINANCE AND BANKING IN INDIA
EVOLUTION OF THE MARKETING CONCEPT
MARKETING AND COMPETITION
MARKETING CONCEPTS
BANK MARKETING
MARKET RESEARCH IN INDIAN BANKS
INCREASING IMPORTANCE OF MARKETING IN BANKING INDUSTRY
MARKETING CONCEPTS – ITS APPLICATION TO BANKING
MARKETING MIX FOR BANKING SERVICES
THE PRICE MIX
THE PLACE MIX
THE PEOPLE
STRATEGIES FOR EFFECTIVE BANK MARKETING IN INDIA
TECHNOLOGY IN BANKING
ATM (AUTOMATED TELLER MACHINES)
MOBILE BANKING
BANK MARKETING IN THE INDIAN PERSPECTIVE
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Bank Marketing 1

Bank Marketing 1

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Published by: sunny6060662 on Aug 22, 2011
Copyright:Attribution Non-commercial

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09/26/2013

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