Using web conferencing to boostproductivity and increase theprofitability of your business
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A Whitepaper for Owners of Growing Businesses
Using Web Conferencing to BoostProductivity and Increase theProfitability of Your Business
How Citrix
®
GoToMeeting
®
CorporateCan Contribute to Your Competitive Advantage
An Independent Analysis Published on Behalf of Citrix Online
White Paper
Using Web Conferencing to Boost Productivityand Increase the Profitability of Your Business
© THINKstrategies, Inc., 2006 www.thinkstrategies.com
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Executive Overview
Growing businesses today face escalating challenges in a rapidly changing globalmarketplace. They no longer compete with just the companies in their own backyard; nowthey must contend with competitors from around the world. And many of their customersare facing similar competitive pressures.These pressures are driving down prices and placing severe constraints on operatingbudgets. Consequently, growing businesses must adopt new, more cost-effective methodsto win and retain customers, including those beyond their usual local reach. This iscomplicated by the fact that rising travel costs discourage companies from sendingsalespeople to visit remote prospects.Many growing businesses are also permitting their employees to work at home. But this canbe more expensive and less productive than desired, as remote workers may requireadditional travel and technology in order to coordinate with their peers elsewhere.Smart businesses are leveraging the Internet to overcome these challenges. Most growingbusinesses promote their capabilities via their corporate Web sites and a variety of onlinesearch engines and advertising vehicles such as Google or Yahoo. Some moresophisticated businesses are leveraging electronic commerce to sell their goods andservices. But few small businesses realize that the Web can be used to build closer tieswith their customers, prospects, employees and partners, and compete with larger companies on a more even playing field.Web conferencing has become a powerful and increasingly popular method tocommunicate with current or prospective customers, as well as partners and employeeswho are located remotely. Web conferencing isn’t just for large-scale corporations who canafford sophisticated and expensive services. Web conferencing also permits growingbusinesses to meet virtually with these important audiences either one-on-one or as agroup, and present valuable information in an easy and interactive fashion that can be justas effective as meeting across the table, but at a fraction of the cost.Web conferencing can enable geographically dispersed employees to improve their productivity by allowing them to collaborate online. It can also be used for internal or external training purposes. It can also be used as a cost-effective sales tool to reach newcustomers located remotely.Whether it is to increase sales effectiveness, enhance customer support, better communicate with partners or permit employees to more effectively coordinate their work,Web conferencing can produce tangible benefits and measurable results.It is for these reasons that a significant proportion of large-scale enterprises have adoptedWeb conferencing, and a growing number of smaller businesses are following suit.However, many growing businesses cannot afford the cost and complexity of most Webconferencing services, which were mainly designed to meet the needs of large-scaleenterprises. Instead, they need an easy-to-use and more economical Web conferencingsolution that is just as reliable and secure.This whitepaper will examine the business benefits of Web conferencing for growingbusinesses. It will also show how the Citrix
®
GoToMeeting
®
Corporate Web conferencingservice meets the specific needs of these companies and can help them successfullycompete with much larger corporations.
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