App Search Analytics | July 2011
App Search Analytics
Games again dominated July’s top queries on both Android and iOS. Twelve distinctqueries including the term games are in the combined top 25.
Paid app downloads increased by 2% on both Android and iOS, the third consecutivemonth of increases for both platforms. On Android the lower $1.01 - $3.00 price rangeincreased by 1.2%, while premium price points $9.01 and above increased by 0.7%.Trends on iOS mirrored those of Android. The $0.99 price point increased by 1.3%, whilepremium price points above $14.99 saw signiﬁcant growth from 0.3% to 0.7%.
Best in Category
App Search Analytics introduces a new methodology for category counting. Games are amuch larger part of iOS trafﬁc than measured with the old methodology. On Android,games and utilities took big hits in category share, while books saw a large uptick.