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Chomp Charts July

Chomp Charts July

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Published by: Chomp on Aug 22, 2011
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 App Search Analytics | July 20111
 APP
 
SEARCH
 
 ANALYTICS
July 2011
 
 App Search Analytics | July 2011
 ABOUT
 
CHOMP’S
 
 APP
 
SEARCH
 
 ANALYTICS
Welcome to the
tenth edition
ofChomp’s
App Search Analytics Report!
Chomp’s technology powers the most advanced search engine for native and web apps across theworldwide iOS and Android markets. The metrics outlined in this report provide insight into app searchtrends across iOS and Android using Chomp’s on-device search functionality within the US during themonth of July.Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition ofApp Search Analytics refers to data collected July 1 - 31 but references previous months for trendingand comparison purposes.To see more app search data from Chomp visit
http://chomp.com/etc/chomp-charts
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 App Search Analytics | July 2011
 ANALYTICS
 
HIGHLIGHT
 
SUMMARY 
App Search Analytics
Top Queries
Games again dominated July’s top queries on both Android and iOS. Twelve distinctqueries including the term games are in the combined top 25.
App Monetization
Paid app downloads increased by 2% on both Android and iOS, the third consecutivemonth of increases for both platforms. On Android the lower $1.01 - $3.00 price rangeincreased by 1.2%, while premium price points $9.01 and above increased by 0.7%.Trends on iOS mirrored those of Android. The $0.99 price point increased by 1.3%, whilepremium price points above $14.99 saw significant growth from 0.3% to 0.7%.
Best in Category
App Search Analytics introduces a new methodology for category counting. Games are amuch larger part of iOS traffic than measured with the old methodology. On Android,games and utilities took big hits in category share, while books saw a large uptick.
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