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Online Ad Ecosystem GA 8.22.11

Online Ad Ecosystem GA 8.22.11

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Published by Kevin Weatherman
Online advertising 101
Online advertising 101

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Categories:Business/Law
Published by: Kevin Weatherman on Aug 23, 2011
Copyright:Attribution Non-commercial

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11/02/2012

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Online DisplayEcosystem
 A detailed introduction to the online advertisingdisplay space... Banner ads 101
 
 Agenda
Introduction
(15 min)Demo | Lumascape | Industry
Online Advertising
(15 min) Advertiser | Publisher 
Technology
(15 min)Direct | Remnant
Ecosystem in detail...
(30 min)
Questions?
(15 min)
 
Introduction
Google thinks the whole market is going toexpand fast. Mohan estimates that the entireglobal display field is between $20 billion and$25 billion today. By 2015, he thinks it willdouble in size to $50 billion, and eventuallygrow as large as $200 billion annually.Source: CNN Money

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