Summer 2011- May drive
Master of Business Administration
Semester IMB0039 - Business Communication
(4 credits)Assignment - Set 1Marks 60Note: Each Question carries 10 marks each
1. Briefly describe any situation in your own experience where the communicationfailed because the non-verbal behavior sent a negative message. Which aspectof non-verbal communication contributed to the failure? How would you correctthis? (10 marks)2. What are the biggest barriers that prevent you from listening effectively? Explainhow you could overcome these barriers. (10 marks)3. List and briefly describe the five most important guidelines, in your opinion, to befollowed when making oral business presentations. (10 marks).4. You are a management trainee reporting to the Marketing Manager of anorganization. You have been asked to go through business publications andsummarize articles related to Branding. Explain the purpose of reading in thiscase and the type of reading that you will be required to do. (10 marks).5. In your opinion, what are the five most common mistakes made during businessmeetings. Justify your answer. (10 marks)6. Select any article from a business publication and prepare a summary of it in onefourth its size.. Write this in the form of a one page memo, addressed to yourprofessor. Attach the original article with your assignment.(10 marks).