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Table Of Contents

Ch.2. METHODOLOGY
Ch.3. PEST ANALYSIS
IMPORTANCE OF SEGMENTATION:-
Ch. 5. MARKETING OF BANKING SERVICES
Ch. 6. 7 P’S of BANKING
PRODUCT MIX:
PRICE MIX:
PLACE MIX:
Promotion Mix:
ADVERTISEMENT BY BANKS IN INDIA:-
People:
Process Mix:
PHYSICAL EVIDENCE:
Ch. 8. 7 P’S OF MARKETING OF ICICI BANK
1. Product Mix:
2. Pricing Mix:
3. Place:
5.People:
7.Physical Evidence:
Ch. 9. RECENT TRENDS IN ICICI BANK
Ch. 10. AWARDS AND RECOGNITIONS
Ch. 11. CONCLUSION
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Fina Copy of Prashant 100 Marks Final Project 2

Fina Copy of Prashant 100 Marks Final Project 2

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Published by Raj Shah

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Published by: Raj Shah on Aug 23, 2011
Copyright:Attribution Non-commercial

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