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Brand Guidelines

Brand Guidelines

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Published by Jamie Martin

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Published by: Jamie Martin on Aug 23, 2011
Copyright:Attribution Non-commercial

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America Recycles DayIdentity Standards Overview
America Recycles Day (ARD) identity standards (and related links) describethe proper use of the ARD logo. The standards were developed to assistARD event organizers, state coordinators, sponsors, and partners in usingthe logo correctly.The logo – consisting of the name and symbol – is the keystone of ARD’sidentity. It is imperative that the logo be used in a consistent manner tomaintain its visual impact, reinforce public awareness of the brand, andprotect the ARD logo and word mark. The logo should not be recreated or altered in any way that is different from how it appears and is described inthis online document.Review this information carefully so that you understand all the logovariations available. Once you decide which one meets your needs, selectthe appropriate logo and download it. It is essential that you review thefollowing sections – Color Logos, Single-Color Logos, Logo Staging Area,and Improper Usage of Logo, before downloading any logos. (Note: Inaddition to providing designers and printers with the appropriate logo,please give them a copy of the Colors page.)If you have any questions concerning the ARD logo standards, pleasecontact Brenda Pulley at bpulley@kab.org or 202.688.0603.
 
Secondary Logos
This logo should be used when space is limited.
PMS LogosPrint Version for two-color printing: 
Download le (.eps)
4-Color Process LogosPrint Version:
Download le (.eps)
RGB LogosWeb Version:
Download le (.jpg)
Print Version:
Download le (.eps)
Web Version:
Download le
 
(.jpg)
Print Version:
Download le (.eps)
Web Version:
Download le (.jpg)
PMS LogosPrint Version for two-color printing: 
Download le (.eps)
4-Color Process LogosPrint Version:
Download le (.eps)
RGB LogosWeb Version:
Download le (.jpg)
Color Logos
Primary Logos
This logo should be used whenever possible.Standard Logo Optional for use in 2011
 
Secondary Logos
Print Version:
Download le (.eps)
Web Version: Right click on the
image to save the le (.gif)
Print Version:
Download le (.eps)
Web Version: Right click on the
image to save the le (.gif)
Print Version:
Download le (.eps)
Web Version: Right click on the
image to save the le (.gif)
Print Version:
Download le (.eps)
Web Version: Right click on the
image to save the le (.gif)
Print Version:
Download le (.eps)
Web Version: Right click on the
image to save the le (.gif)
Print Version:
Download le (.eps)
Web Version: Right click on the
image to save the le (.gif)
Print Version:
Download le (.eps)
Web Version: Right click on the
image to save the le (.gif)
Print Version:
Download le (.eps)
Web Version: Right click on the
image to save the le (.gif)
Single-Color Logos
Primary Logos
The single-color logo should be used on white or lightbackgrounds.Standard Logo Optional for use in 2011If printing on black or dark backgrounds, the white logoshould be used.

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