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DAI-Marismas Nacionales Eco Tourism - English (1)

DAI-Marismas Nacionales Eco Tourism - English (1)

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Categories:Types, Research, Science
Published by: Onca Exploraciones Mazatlán on Aug 23, 2011
Copyright:Attribution Non-commercial

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08/23/2011

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Ecotourism in Marismas Nacionales
Evaluation of the value chain and opportunities for collaborationAFIRMA Project June, 2009.
 
AFIRMA
Acceso a las Finanzas Rurales parala Microempresa en México
 
AFIRMA
Acceso a las Finanzas Rurales parala Microempresa en México
The AFIRMA Project, managed by Development Alternatives, Inc. prepared thispublication for review by the United States Agency for International Development.
 
 
Ecotourism in Marismas Nacionales
Evaluation of the value chain and opportunities for collaborationAFIRMA Project
Miguel Baca – DAIIvana Fertziger – AFIRMA PROJECT / DAI JUNE, 2009.The author’s views expressed in this publication do not necessarily reflect the views of theUnited States Agency for International Development or the United States Government.
 
 
CONTENT TABLE
1.
 
EXECUTIVE SUMMARY......................................................................................................1
 
2.
 
INTRODUCTION.................................................................................................................7
 
2.1. Background.........................................................................................................................7
 
2.2. Scope and organization of the study................................................................................8
 
3.
 
Situational analysis................................................................................................................8
 
3.1 Characteristics of nature tourism globally.......................................................................9
 
3.2 Tourism in the Marismas Nacionales..............................................................................11
 
3.3 Description of the value chain.........................................................................................14
 
3.3.1 Access and consumption...............................................................................................................................................15
 
3.3.2 Lodging services...............................................................................................................................................................16
 
3.3.3 Tourist information centers / Distribution channels..............................................................................................17
 
3.3.4 Excursions / Tourism Operation Services................................................................................................................18
 
3.3.5 Tourism information systems.......................................................................................................................................18
 
3.3.6 Facilitating environment (regulatory, legal and institutional framework and and financial services)..........19
 
4.
 
Strategic analysis.................................................................................................................21
 
4.1 SWOT analysis..................................................................................................................21
 
4.2 Strategic positioning.........................................................................................................22
 
5.
 
Strategic planning...............................................................................................................24
 
5.1 Short-term recommendations.........................................................................................24
 
5.1.1 Workshop on Sustainable Practices for Hotels and Tourism Destinations.....................................................24
 
5.1.2 Establishing Sustainable Construction Regulations in Escuinapa.........................................................................25
 
5.1.3 Preparing a Tourism Management Plan for the Marismas Nacionales...............................................................25
 
5.2 Medium-term recommendations....................................................................................25
 
5.2.2 Strengthening the San Blas Hotel Association ........................................................................................................25
 
5.2 Medium-/long-term recommendations...........................................................................26
 
5.2.3 Facilitating the development of Financial Services for Ecotourism Companies...............................................26
 

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