Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
4Activity
0 of .
Results for:
No results containing your search query
P. 1
Brand in Hand_final

Brand in Hand_final

Ratings: (0)|Views: 270 |Likes:

More info:

Published by: Udaykumar Sengunthar on Aug 24, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPTX, PDF, TXT or read online from Scribd
See more
See less

05/02/2014

pdf

text

original

 
Case Study on Brand Management
 
Contents
Company¶s Profile and its Journey
1
Cut through the Clutter, Role of Digital Media andBrand in Hand ±Mobile Marketing
2
Success Stories of Digital Marketing and Road toLisbon : Mobile Marketing
3
Key Market and US Scenario
4
Way Ahead and Viewpoints
5
Impossible is Nothing 
 
F
ounded by Adolf Dasslerin 1949Became an international brand in 1974Outsourced production in1990 toconcentrate on marketingBecame a public company in 19952004 : Launch of ³impossible is nothing´Localized advertising to suit nationalmarketsMain competitor Nike whoseadvertisement spent is $1.4 billioncompared to $900 million of Adidas
adidas :
A Company¶s Profile
Impossible is Nothing 

Activity (4)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Wanda Wang liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->