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I’m not politically correct. Sometimes I swear. I don’t use “he” or “she” equally in my writing –not because I have some weird axe to grind or a hangup with equality
(I actually think femaleshave a distinct advantage in selling situations)
, but because I think it looks stupid to write “he orshe” – it’s wordy and unnecessary. I’m not trying to offend – this is how I talk and write. If thatoffends you, then I apologize in advance. If you are easily offended, then you might as well saveyourself the time and go read something else. This work is based on years of real-world salesexperience – not academic theory. I sincerely hope it helps you in your career and life.