ECTC11 Learning Journal Final

Event Camp Twin Cities is an innovationlab or events… and this is your time toexperiment with crazy ideas, ormats, andtechnologies to take back to work with you.

We’ve created this journal so you cancapture your ashes o genius in onetidy place, keeping your mind and yoursuitcase clutter-ree. Thanks or beinga part o EventCamp Twin Cities 2011.

Samuel J. Smith & Ray Hansen

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Conerence Journal

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Event Camp Twin Cities is about inspiring you to try newcommunication and collaboration paradigms at your events.

Today’s attendees are more educated, more experienced and have moreinormation at their ngertips than ever beore. We need new ways toconnect and engage them. This event will give you an opportunity tolearn about and experience some o these new tools and ormats.

Event Camp Twin Cities is about helping you harness this newattendee power and transorming that energy into new ideas andsolutions that change business.

At Event Camp Twin Cities, we are going to experiment with severalnew digital and ace-to-ace collaboration and communication tools.I things go well, the experience will be more like a delicately woven tapestry and lesslike an all-you-can-eat buet line – where technology is just thrown out there or you.

Event Camp Twin Cities is Social.

When it comes to social media, virtual technology and innovation inevents – we are all learning very quickly. You might be the expert anddon’t realize it. We want to tap into your ideas and experiences. Thisconerence will provide ormats that recognize your excellence, embrace it and elevateit. We won’t be talking – you will.

Event Camp Twin Cities is an innovation lab.

I Event Camp were a building, it would be at the corner o “what i”and “let’s try that.” We will experiment and push the boundaries. Thisinnovation lab will be a sae environment where you can try newthings (or experience them or learn about them) without taking therisk at your event rst.While most things will go well – there will be some hiccups. That’s ok. It’s normalwhen you are pushing the boundaries.

Event Camp Twin Cities 2011Conerence Program

Thursday, August 25, 2011

7:30Registration Opens8:00Opening Remarks with Samuel J. Smith and Ray Hansen8:15Transorming Brand Experiences: An IBM Case Study

During the past decade, experts in human thought and behavior have made greatadvances in understanding how people learn and orm relationships. But many o theirinsights have not yet been incorporated into the mainstream o the experiences wecreate. In 2010, George P. Johnson—on behal o IBM Corporation—challenged the ‘eventexperience’ status quo by tapping into the knowledge o such experts rom a wide varietyo elds. And in this session, we let you in on that journey and share select concepts andpractice activation tips that help orm the basis or a undamental transormation o experience marketing.Ben C. Roth,

George P. Johnson

9:15The Great Event Camp Challenge Introduction

The Great Event Camp Challenge is intended to get you actively involved – whether youare live in Minneapolis, in a POD, or attending virtually online. You will orm teams, tacklechallenges to earn points and badges. Hopeully, you will lead your team to Event Campglory! Kurt Nelson,

The Lantern Group

9:45Campfre 1 and the “My Team” Challenge10:00INNOVATION BLOCK

// What happens when you bring award winning event designers,improv experts, virtual hosts and event technology gurus together? Startling thinking oninnovation AND a ton o un!

Designer’s Challenge

It seems everyone has a denition o what “Event Design” means to them. For some it isbig picture and conceptual. For others design simply = décor. This workshop is set up toargue that good design is much more than just décor and that great design is the eventplanner’s strategic solution to measureable event success. Because this is Event Camp,we’ll keep the theory short and the participation high, so bring along your greatest designchallenges or the collective group to solve. Ryan Hanson,

BeEvents

Technology Mixology: How To Choose The Right Technology Mix For Your Events

The technology options available to event organizers today can transorm events. Yet mostorganizers are let eeling conused and overwhelmed. This interactive workshop exploresthe most popular technologies, including event management sotware, social media tools,communities, mobile applications and virtual platorms, and teaches event organizershow to choose the technologies that will make the biggest impact. From goal setting,to budgeting, to making tradeos to select the right technology mix or your audience,this session is designed to challenge assumptions and orce critical thinking aroundtechnology choices. You’ll go beyond the “cool” to make choices based on the real impacto each tool on your audience and your events.Eric Olson,

Active Network

eventcamptwincities.com

I N N O V A T I O N

10:45Taming The Hybrid Pink Elephant

In this no-holds-barred session, you will discover the secrets to ormatting your generalsession or extended learning, increased interaction, and expanding your reach to newaudiences. Glenn Thayer

7 Habits That True Innovators Share

With the internet driving so much change in technology, business and marketing, theterm “adapt or die” has nearly become cliché. Forrester Research recently did a study o which marketers are thriving under these perilous circumstances and the ndings supportconcepts improv troupes have studied and used or years. Event industry blogger andimprov trainer Jenise Fryatt shares 7 habits (valued and nurtured in improv) that Forresteridentied in highly successul marketers today. Jenise Fryatt,

Eventprov

11:30Campfre 2 and the “20/20” Challenge12:00Lunch1:00VIRTUAL BLOCK

// Virtual and hybrid meetings are a new paradigm or most eventproessionals. You’ll appreciate these road-tested strategies and practical case studies thathelp you create remarkable events.

Engagment For Committment-Phobes

Are your attendee relationships short-lived? Maybe you’ve been hurt in the past andare searching or the perect connection. Your riends say you’re just picky and yourexpectations are too high, but you’re starting to wonder i you might be commitmentphobic. Everyone eels overwhelmed at the beginning o the relationship with attendees.Join in a cathartic sel-help session where you’ll be supported in working through a step-by-step roadmap or the ideal event relationship. By the end, you’ll be happily walkingdown the aisle o attendee engagement. Lynn Randall,

Randall Insights

Connect 5 - The Virtual Edition!

Play this ast-paced game o strategy and action as you make decisions that lead toinevitable results in your journey to produce a successul virtual event. Cece Salomon-Leewill serve as game-show host as each o our audiences takes a dierent path to success.Our physical audience will attempt to generate new revenue with a virtual event, whileour pod audiences will be aiming or extended reach and brand awareness, and our homeaudience will be developing a virtual learning and training program. Your answer to vekey questions will lead you on your journey to Connect 5 – The Virtual Edition! Cece Salomon-Lee,

PR Meets Marketing

Active Network Events Innovation Sandbox Open1:45Fortune Telling: 5 Predictions For Funding Virtual and Hybrid Events

Wondering what you should charge? Wish you could look into a crystal ball to see whichprices win out? Erica St. Angel, VP o Marketing at Sonic Foundry, has a premonition orwhat’s in our unding uture. Join her or a crash course in divination. We’ll explore ourpricing past lives to uncover the most common models o event unding. And together,we’ll collectively conjure a ormula that will work math magic on your next online event. Erica St. Angel,

Sonic Foundry

eventcamptwincities.com