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Table Of Contents

Marketing
Deliberate sampling:
Simple random sampling:
Systematic sampling:
Stratified sampling:
Quota sampling:
Cluster and area wise sampling:
Multi-stage sampling:
Sequential sampling:
Four Basic Features of Modern Marketing
Importance of marketing:
The American Marketing Association defines a brand as
It can convey up to six levels of meaning:
Branding turned into a game of being seen for the sake of
Branding has become a monologue instead of
a dialogue. Entrepreneurs need to leave their ivory
Brand Awareness:
DEFINITION:
Cellular Telephony:
Cellular Industry in India:
India today is emerging as one of the most
important and exciting wireless markets in the world
History of telephony in India: The first telegraph line in India
An Overview
CELLULAR PHONES
Overview
Analog vs. Digital
FDMA
TDMA
CDMA
GSM:
CALL HANDOFF
SECURITY
Wireless Data
Analog Modems
Packet Data (CDPD Over Is-136 And Amps
Networks)
d) BSNL:
About Airtel
About our Mobile:
Battery
Replacements
ROAMING :
Payment Options
Reference Interconnect Offer
This offer covers the following:
THEORITICAL FRAME WORK
What Is Brand Equity?
The Role of Brands
The Scope of Branding
Defining Brand Equity
Brand Equity as a Bridge
Building Brand Equity
Choosing Brand Elements
BRAND ELEMENT CHOICE CRITERIA. There are six criteria in
ANALYSIS OF BRAND AWARENESS OF AIRTEL SERVICES TO
THE CUSTOMERS OF OTHER SERVICE PROVIDERS
Number of samples collected: 100:
Sex Number of Respondents
Kind of Service
Kind of ServiceNumber of Respondents
Occupations of the Respondents
Occupation Number of Respondents
Factors Considered while taking cell connection
Factors Considered Number of Respondents
Services Provided by the Current Service Provider
Rate of Satisfaction Number of Respondents
How they are aware of various service providers
Means of Awareness Number of Respondents
Awareness about Airtel Number of Respondents
Have you used Airtel Connection Before
Usage of AirtelNumber of Respondents
Reasons for shift to other service provider
Shifting Reasons Number of Respondents
Interested in using Airtel In future
Usage of Product Number of Respondents
Rating about the services provided by Airtel
1. Rating for Network coverage:
Network Coverage Number of Respondents
II. Rating for the Customer Care:
Customer CareNumber of Respondents
III) Rating for the Call Charges:
Call Charges Number of Respondents
IV) Rating for the value added services in Airtel:
Value added services Number of Respondents
Customer Rating for Various Cell Services Providers
From the Survey reports the suggestions that can be
Name : Age : Sex: Male/Female Address :
Occupation:
Mobile No.__
1) Which ceil service are you using currently
2) flow long are you using this connection ?
3) What factors do you consider while taking a cell connection ?
4) How are the services provided by your current cell service provider
6) Are you aware of Airtel services and offers
7) Have you used Airtel connection before
8) If yes which type of Airtel connection have you used before ?
9) What is the reason for your change to other cell service provider
10) Are you interested in using Airtel in future ?
S.n
12) How do you rank different cell service providers?
13) Complaints if any:
………………………………………………………………………… ………………………………………………………………………….
14) Suggestions:
1) MARKETING MANAGEMENT
2) RESEARCH METHODOLOGY
3) STATISTICS FOR MANAGEMENT
4) LESSONS ON SERVICES MARKETING
5) GLOBAL MARKETING MANAGEMENT
Web Sites:
Brand
Brand Attributes
Brand Audit
Brand Equity
Brand Essence
Brand Expansion
Brand Extension
Brand Identify
Brand Image
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Brand Awareness.with Reference 2 AIRTEL.kolag

Brand Awareness.with Reference 2 AIRTEL.kolag

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Published by Gunna Prasanna

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Published by: Gunna Prasanna on Aug 26, 2011
Copyright:Attribution Non-commercial

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08/26/2011

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