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Toyota (Free Assignment Exchange.blogspot

Toyota (Free Assignment Exchange.blogspot

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Published by Anisa_Rao

http://free-assignment-exchange.blogspot.com/

For downloading this report and many other assignment, project and reports for marketing, management, human resource management, supply chain management, engineering and medical available absolutely free online please visit

http://free-assignment-exchange.blogspot.com/

http://free-assignment-exchange.blogspot.com/

For downloading this report and many other assignment, project and reports for marketing, management, human resource management, supply chain management, engineering and medical available absolutely free online please visit

http://free-assignment-exchange.blogspot.com/

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Published by: Anisa_Rao on Aug 26, 2011
Copyright:Attribution Non-commercial

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12/18/2012

 
1
ASSIGNMENTON
TOYOTA
(Submitted on April, 1
st
2010)
http://free-assignment-exchange.blogspot.com/
 F
or 
d
ownloa
d
ing
 
this
 
report
 
an
d
many
 
other 
 
assignment,
 
 project
 
an
d
reports
 
for 
 
marketing,
 
management,
 
human
 
resource
 
management,
 
supply
 
chain
 
management,
 
engineering
 
an
d
me
d
ical
 
available
 
absolutely
 
free
 
online
 
 please
 
visit
 
http://free-assignment-exchange.blogspot.com/
 
 
2
 
SUBMITTED TORESPECTED PROF.DEVANG DESAIFACULTY GRBS, VAPISUBMITTED BYMOHAMMAD IQBAL KHANHARDIK SHAHFRENI ANTALA
Toyota Motor Corporation (TMC) or Toyota is the Japanese multinationalorganization and the world largest automobile manufacturers, selling 7.5 millionmodels annually on all five continents. At present, it employs 70,000 people. Likemany enterprises that have made their mark in history, Toyota has been shaped by aunique set of values and principles that have their roots in the company's formativeyears in Japan.The supply chain processes and strategies of Toyota are the fundamentals in its dailyoperations. By adhering Just-In-Time (JIT) manufacturing and Toyota ProductionSystem (TPS), Toyota emerges to be one of the world's largest automaker.
 
3
 
The case details the globalization strategies adopted by one of the world's leadingautomobile majors, the Japan-based Toyota Motor Corporation (Toyota). It examinesthe company's evolution from being Japan's number one automaker to a formidablecompetitor in the global automobile market by 2003. It examines the rationalebehind Toyota's decision to concentrate on global expansion and studies thecompany's various globalization programs, focusing on the localization efforts. Thecase also analyzes the problems faced by the company within Japan and discussesthe steps taken to overcome them. Finally, it examines the results of Toyota'sglobalization strategies and discusses its future prospects in the light of intensifyingcompetition and demand saturation in its core markets, Japan and the US.
FLASHBACK OF TOYOTA
Japans SakichiToyota (Sakichi) diversified from traditional family business of carpentry intohandloom machinery in 1897. Toyota Automatic Loom Works (TALW) founded in 1926 formanufacturing automatic looms. Sakichi invented a loom that stopped automatically when any of the threads snapped. This concept (designing equipment to stop so that defects could be fixedimmediately) formed the basis of the Toyota production system (TPS) and later became a majorfactor in the companys success.In 1933, Sakichi established an automobile department within TALW and the first passenger carprototype was developed in 1935.Toyota established in 1937.Kiichiro Toyoda studied the US automotive industry during visit to Ford. In Japan he customize theFord production system where each process in the assembly line produced only the number of parts needed at the next step on the product line. This system was named Just-in-Time (JIT)Toyota flourished during the second world war by selling truck and buses to the army. The companylaunched its first small car (SA model) in 1947. During this period Toyota went into downsizing and

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