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Effectiveness of ing Strategies of Airtel ....

Effectiveness of ing Strategies of Airtel ....

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Published by Manish Singh

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Published by: Manish Singh on Aug 27, 2011
Copyright:Attribution Non-commercial

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04/11/2013

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1
PROJECT REPORT ON
³
A RESEARCH STUDY ON THEEFFECTIVENESS OF ADVERTISEMENTSTRATEGIES OF AIRTEL CELLULAR SERVICE ON ITS CUSTOMERS
´
 
A CASE STUDY OFM/s OMM TELESERVICES Private Limited,BHUBANESWAR, ORISSASUBMITTED TO
ALL INDIA MANAGEMENT ASSOCIATION
CENTRE FOR MANGEMENT EDUCATION
MANAGEMENT HOUSE, 14 INSTITUTIONAL AREA,LODHI ROAD, NEWDELHI-110003
26 JUNE 2011BYMANISH KUMAR SINGH
(
REGISTRATION NUMBER. 420921105
)
GUIDED BYMr. PRABHURAM TRIPATHYFACULTY MARKETINGREGIONAL COLLEGE OF MANAGEMENT (AUTONOMOUS)
FOR THE PARTIAL FULFILLMENT OF PROGRAMMEPOST GRADUATE DIPLOMA IN MANAGEMENT
 
 
2
TO,The Manager ± Evaluation,AIMA - CME,Lodhi Road,
1.
 
 NAME : MANISH KUMAR SINGH2. REGISTRATION NO : 4209211053. PERMANENT ADDRESS : MANISH KUMAR SINGHS/O Mr. JAI NARAYAN SINGHPLOT NO 72KHARVELA NAGAR BHUBANESWAR-751001ODISHA4. DESIGNATION AND OFFICE ADDRESS: TRAINEEM/s OMM TELESERVICESSAHIDNAGAR BHUBANESWAR, ODISHA.
5.
 NAME, DESIGNATION AND MANAGER OF ORGANISATION
:
Mr. ADHIRENDRA GHADEITERITTORY SALES MANAGER,AIRTEL, BHUBANESWAR ODISHA.
 
 
3
TABLE OF CONTENTS
SERIALNO
PARTICULARS
PAGENO
1
Acknowledgement
 2
Preface
 
3
D
eclaration
 4
Executive
s
ummary
 1 - 35
Indu
s
try
 
overview
(
Introduction)
 4 - 166
Company
 
profile
 17 - 327
Re
s
earch
 
objective
 33 - 358
Re
s
earch
 
methodology
 36 ± 409
Re
s
earch
 
in
s
trument
 41 - 4210
D
ata
 
collection
 43 - 4411
D
ata
 
interpretation
 
and
 
analy
s
i
s
 45 - 6112
Conclu
s
ion
 62 - 6413
Recommendation
s
and
s
ugge
s
tion
 65 - 6714
Bibliography
 
68 - 6915
ue
s
tionnaire
 
70 - 74

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