Who bought?? User himself WHO MADE DECISION??

The user

FRNDS,ads, personal CHOICE,boredom, Wat seemed important-image image,popularity,smell,price Characterisation of decision:first time user but not much deliberation What triggered the process??boredom,image,growing popularity of AXE Was there an information search?passive info reception Not shifted to wildstone AXE was decided but open to change/smelled the dem/reaffirmed his choice Where did he go? Supermarket not because it had the deo Where to buy was important Relationship:Not lasting switched to wildstone What role did brand play?? Brand played an important though not lasting Are u satisfied?yes Fickleness: 1)Given that you have half a bottle of rexona and your axe bottle is empty,would you continue with rexona or buy a new one? I will continue to use the rexona bottle 2)Would you recommend the product to others? I will recommend the product to others. 3)At the time of decision would you have paid a higher price? I would have paid a higher prize. 4) Give us a picture that first comes to your mind when you think of AXE? The girls surrounding a guy.The cool factor: TV GRIND 5) Who is the first celebrity that comes to your mind when you think about AXE?John Abraham 6) Has anyone asked you positively about the deo u use? Yes,I have been asked. 7)Did you try different flavours or sticked to one?Tried different one