Dell Marketing strategies

Have you ever wanted to buy a computer? Now with the Internet you have all kinds of deals available right at your fingertips. One great way to buy a computer is going to be Dell Marketing Strategies. I have known 1000's of people that have bought computers from Dell Marketing Strategies. They have found over the years that buying on the Internet is the best way to make sure that you get a great deal. There used to be a great website that would accept your order for a computer and make sure that it was delivered to you the same day. I cannot remember the name of it so I cont

Marketing paper
.... In the following pages are different marketing strategies Dell computers uses to sell there computer around the world making them the most successful company .... (1135 5 )

Dell Case Study

.... the case and the article, Dell is more concerned with delivering good computers to the customers at the cheapest cost. One of Dells marketing strategies was to .... (720 3 )

Dell Case Summary

.... major marketing issues related to the strategic decision. The first issue is that Dell is plagued with internal PR issues, including differing strategies among .... (1595 6 )

Dell Computers
.... Commerce, Nov 29). Dell has incorporated the usual marketing strategies that exemplify most $30 billion companies. They have innovative .... (5731 23 )

Dell Case Study

.... provider. They also felt that Dell didn 't have the marketing, sales and services strategies to support server sales. They wanted .... (1638 7 )

Dell Ventures provides Dell a competitive advantage through engagements and direct investments that give visibility to new relevant technologies. That access helps Dell anticipate future customer needs and improve products and services. Dell Ventures was formed in March 1999 as a wholly owned strategic investment arm of Dell, investing in select private companies across broad areas of interest to Dell. Dell Ventures is a long-term investor, and the strategic objectives of Dell guide its strategy. Currently, Dell Ventures is targeting later-stage technology companies that can contribute to Dells pro

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Dell Marketing strategies

Have you ever wanted to buy a computer? Now with the Internet you have all kinds of deals available right at your fingertips. One great way to buy a computer is going to be Dell Marketing Strategies. I have known 1000's of people that have bought computers from Dell Marketing Strategies. They have found over the years that buying on the Internet is the best way to make sure that you get a great deal. There used to be a great website that would accept your order for a computer and make sure that it was delivered to you the same day. I cannot remember the name of it so I cont

Marketing paper
.... In the following pages are different marketing strategies Dell computers uses to sell there computer around the world making them the most successful company .... (1135 5 )

Dell Case Study

.... the case and the article, Dell is more concerned with delivering good computers to the customers at the cheapest cost. One of Dells marketing strategies was to .... (720 3 )

Dell Case Summary

.... major marketing issues related to the strategic decision. The first issue is that Dell is plagued with internal PR issues, including differing strategies among .... (1595 6 )

Dell Computers
.... Commerce, Nov 29). Dell has incorporated the usual marketing strategies that exemplify most $30 billion companies. They have innovative .... (5731 23 )

Dell Case Study

.... provider. They also felt that Dell didn 't have the marketing, sales and services strategies to support server sales. They wanted .... (1638 7 )

Dell Ventures provides Dell a competitive advantage through engagements and direct investments that give visibility to new relevant technologies. That access helps Dell anticipate future customer needs and improve products and services. Dell Ventures was formed in March 1999 as a wholly owned strategic investment arm of Dell, investing in select private companies across broad areas of interest to Dell. Dell Ventures is a long-term investor, and the strategic objectives of Dell guide its strategy. Currently, Dell Ventures is targeting later-stage technology companies that can contribute to Dells pro

Some topics in this essay:

Dell Ventures, Strategies Dell's, Marketing Strategies, Dell Ventures', , Dell Computers, dell ventures, dell marketing, dell marketing strategies, marketing strategies, Focus Current, Dell Marketing, services dell, marketing strategies found, products services, strategies found, products services dell, services dell ventures, buy computer,

Dell's 4Ps
Strategies of internet marketing E- marketers formulate objectives, usually setting multiple objectives, they may use an objective strategy matrix to guide implementation. So the e-marketing strategy was implementation and e-marketers design e-marketing strategies for the 4Ps and relationship management (tier 2 strategies). Tier 2 strategies is which design the offer, value, distribution, communication and market/partner relationship management strategies. It use to modify objectives as warranted. The offer: product strategies Dell not just selling computer, software or services, but Dell Computer allows product customization in a jiffy. Customer configure the computer they want to buy using an online form, and the database returns a page that includes current information about the computer and its price. Dell Computer had give many option to customer to satisfy their need. Customer can follow their own need to change the feature according to own preference. The value: Pricing

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Strategies Due to the product of customization, Dell must decide how online product prices will compare with off-line equivalents. In order to make those decisions, Dell Computer consider the different costs of sorting and delivering products to individuals through the online channel as well as competitive and market concerns. Dell had using dynamic pricing for different customers. For example, a customer want to customization own laptop, so Dell Computer will calculate and determine the actual cost in order to do the customization and give a price which different from other customer. Distribution Strategies

Dell Computer had use the internet to distribute products or create efficiencies among supply chain members in the distribution channel. Marketing Communication Strategies Dell had create a awareness of their brand on customer mind. Even so, Dell still useWeb pages, forum, community and e-mail to communicate with their target markets and business partners....

Dells Entry in India

Dell International started in India about seven or eight years back by opening a customer contact center at Bangalore in 2001. In 2003, the second contact center was opened at Hyderabad. The company operates its services from four centers based at Bangalore, Hyderabad, Chandigarh and Gurgoan. Dell started in Bangalore providing customer support to English speaking countries and later also began providing technical support, procurement of financial back office and Knowledge process outsourcing. After the U.S., Dell India is the second biggest centre with 13,000 employees. The strategic importance of India to Dell is evident from the fact that India was one among three locations (the other two being US and UK) where Dells Latitude E series and Precision notebooks were launched.

Manufacturing The first Dell Made in India desktop

The Chennai operation reaffirms the strategic importance of India to Dell, providing significant impetus to our growth plans and prospects here, where we are already among the fastest growing computer systems suppliers.- R Anandan, VP & GM, Dell India In July 2007, Dell began production at its new manufacturing facility in Chennai (Dells third manufacturing location in Asia-Pacific and Japan region and eighth overall). The Sriperumbudur plant (50-acre site with a planned five-year investment of about US$ 30 million) was chosen for manufacturing in September 2006. The planned initial capacity was around 400,000 desktop computers per year. The company has doubled its production capacity since then from 400,000 in 2007 to the 1 million units in June 2008. Infosys, one of Dells largest customers in the country, was presented with the first Made in India desktop computer system.

Dells Market Share in India

India is the fastest growing market for Dell worldwide and laptops have emerged as the fastest growing form factor. Rajiv Ahuja, Director Communications of Dell APACS By 2015, the number of PCs in India will grow 10 times and in the last year our personal computer sales in India grew by 99% compared to the previous year Michael Dell. We have gone from zero to 10 per cent share in the government segment and were the largest player in the large enterprise space Sameer Garde, India General Manager for Dell. In March 2007, Dell was roughly a half a billion dollar enterprise in India and has expectations to touch revenue of $1 billion within the next year. (Within three years of launching its products in the Indian market, Dell crossed the $1-billion sales mark in India.) In 2008, Dell ranked third in the Indian market with a 7.6 percent market share compared to about 4 percent market share two years ago. In Q2, 2008, Dell had a 16% share in the Notebooks segment and 6% share in Desktops segment as compared to 8% and 4.5% share in Q2, 2007 respectively.

Dells new retail strategy and Direct-only model

Dells innovative direct- sales model with good sales growth had been successful until the mid2000s when the companys profits and share prices began dropping considerably. Dell was selling PCs directly to customers by phone and online. On May 24, 2007, Dell disclosed its plans to sell PCs in the US, Canada, and Puerto Rico through Wal-Mart and Sams Club retail stores. This announcement came soon after Michael Dell returned as CEO replacing Rollins. In India, as part of the retail initiative, Dell tied up with Tata Croma (the Tata-owned electronics retail chain) in July 2008 and with select Staples stores. By the end of 2008, Dell planned to increase its presence to100 Indian cities by increasing its channel partners. In October 2008, Dell announced the opening of the first Dell exclusive stores in India at New Delhi and Coimbatore. Dell also tied up with 600 systems integrators all over the country who could take orders on its behalf.

Dells New Marketing Strategy in India

Dell is targeting the small and medium businesses (SMB) in smaller towns in India as its main driver for growth as the company believes this market sector is growing rapidly and is not exposed to global shocks making it a much more stable market. Dell India is focusing on simplification of the business processes (basic areas to improve cost efficiencies) as part of its new rollout plan. It has even tied up with Tally to offer accounting solutions online. For an initial

period, customers get a Tally subscription free along with select Dell Vostro systems. Dell has also increased its SMB team to 200 and expanded its presence to about 600 tier-II and tier-III cities. Dell will also introduce a portal titled Dell 360 (with discussion forums) where SMBs can educate themselves on benefits of IT to their businesses.

Dells New Advertising Campaign for SMBs

First launched in India, Dells new advertising campaign is titled Take Your Own Path. The campaign targets Indian SMBs with a new range of laptops. Testimonial Advertising instead of Transactional In December 2007, Dell partnered with WPP (after withdrawing its advertising responsibilities from over 800 different agencies worldwide) which launched its own specialist unit Enfatico with Dell as its only customer. Enfaticos first international campaign for Dell targeted SMBs featured successful Indian faces (like P Rajendran NIITs co-founder and COO, Raman Roy CEO of Quattro among others with their testimonials) and aimed at establishing an emotional connect with brand Dell.

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An integrated marketing communications audit was performed on Dell Inc. The audit determined that Dell Inc. had successfully moved away from the mass media approach to marketing through the implementation of a direct marketing to the consumer strategy. The audit determined further that Dell Inc. could improve its marketing effort by building on the successful direct marketing to consumer program to develop and Integrated Marketing Communications Plan. The elements of such a plan were recommended, and a plan for implementing the recommendations was provided. Dell Inc. is the global market leader in personal computers (PCs). The company offers a full line of desktop and notebook PCs designed for consumers, network servers, workstations, storage systems, and Ethernet switches. The company also sells handheld computers, and it markets third-party software and peripherals.

Dell Inc.'s mission is to provide high-quality personal computers to business and home computer users through a direct marketing strategy. The three essential elements of the company's strategy in pursuit of this mission are as follows: Minimize inventory [build to customer order] Obtain information directly from customers and heed customers' wishes Globally, an important objective of Dell Inc. is to generate 50 percent of its sales in each global region on-line over the Internet. Several of the Company's global regions are n

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Direct marketing to consumers at Dell Inc. is an interactive system of marketing that uses multiple media to generate measurable responses and transactions. Examples of direct marketing include direct response advertising, direct mail, personal selling, telemarketing, and trade shows. The direct marketing to consumer strategy at Dell Inc. focuses on direct mail advertising, targeted email advertising, and direct response advertising through promotions in newspapers. A direct communication contains three specific elements. The three elements are as follows: A definite offer The information necessary for the targeted consumer to make the decision, and Specific directions for responding to the offer directly to the Company Direct marketing to consumers offers significant advantages over the use of traditional marketing methods. Direct marketing consumers, however, also is characterized by some disadvantages. The major advantages and disadvantages of direct marketing to consumers are as follows: 1. Advantages: a. Response-driven. Including a reply device allows prospects to respond to a company's direct communication. b. Measurability.

Response rates can be quantitatively measured (e.g., responses received/communicati