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Designing Connections

Designing Connections

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Published by urdunmubdi3
Peter Hagen interviews Noor el-Fadl and Yehia Houry from TasmeemME, a Jordanian jobs website that has won several awards for its innovative and philanthropic concept.
Peter Hagen interviews Noor el-Fadl and Yehia Houry from TasmeemME, a Jordanian jobs website that has won several awards for its innovative and philanthropic concept.

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Categories:Topics, Art & Design
Published by: urdunmubdi3 on Aug 29, 2011
Copyright:Attribution Non-commercial

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08/29/2011

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70
JORDAN BUSINESS
AUGUST 2011
Peter Hagen
interviews
Noor el-Fadl
and
Yehia Houry
from TasmeemME,a Jordanian jobs website that has won several awards for its innovative and philanthropic concept.
Designing Connections
he creative industry is boomingin Jordan and the jobsite Tas-meemME (www.tasmeemme.com) is a fertile resource for those rid-ing this artistic wave. The website con-nects businesses and individuals seeking
to nd and advertise talent in the Middle
East’s creative industries. Launched inMay 2009, the website is a place for em- ployers to look for professionals, wheth-er for project work or full time employ-ment, and also allows professionals toadvertise their skills and work.
Creative Careers
TasmeemME applies the jobsite con-
cept specically to the creative indus
-try, coving professions as diverse asgraphic design, animation, broadcast-ing, performing arts, photography,music, broadcasting, art and writing.In addition to the traditional jobsite platform, there are a number of fea-tures that distinguish tasmeemme.com, including the ability of individu-als to showcase and sell their work to businesses through the site.The ethos of the project is to ensurethe protection of “creatives”, as thestaff members of TasmeemME refer to their users. The Middle East doesnot, in most countries of the region,have a developed culture or legislativeenvironment for assuring individuals – many of whom are self-employed – that the companies they work for can-not take advantage of their work or ex- ploit their lack of business savvy.
Online successes
The rst two years of the business oper 
-ations for TastmeemME have seen thewebsite grow and develop with servic-es offered to help freelancers learn theart of doing business as self-employed professionals, and to assist businessesin specifying exactly what they wantfrom job adverts. TasmeemME’s Chief 
Operating Ofcer (COO), Yehia Houry,said, “we decided that for the rst two
T
years we would really focus on com-munity building, and everything onthe site would be free”. During this period, the website has advertised 350 jobs to 1,800 users.The name “tasmeem” means design inArabic, and “tasmeemME” translating phonetically as “my design”, althoughthe capitalized ME stands for MiddleEast, the region in which TasmeemMEoperates. As with many modern Inter-net start-ups, the playful and meaning-ful name exhibits the ethos of the com- pany. The design of the website itself is simple and clean, with a practical in-terface on the homepage offering three
options: “nd talent”, “nd work” and
“post a job”. The necessity, as in all e-commerce, must be on user experienceand ergonomic functionality.The starting point for the look and feelof the website, according to its de-signer and founder Noor el-Fadl, washer own “experience as a user” andgraphic designer. This clearly showsin the ease of use and aesthetic appealof tasmeemme.com.
Small Is In
The two-year old company currentlyemploys a total of just three people, the
founder el-Fadel, the COO Yehia Houry
and a full-time junior programmer. Thereare also two part-time senior programmers,and the company works with a number of  professionals who support Tasmeeme andthe creative industry. Mention is deserved by the company’s muse who resides in
their fresh-looking ofces in Amman,
a dog by the name of Balila. The joyful
canine welcomes all guests to the ofces
with the same generous enthusiasm andsaliva, emphasizing the friendly and hu-man side to TasmeemME.In terms of the social function of the project, there has been an effort toshow users through online content howto make the most of working in the cre-ative industry, which can be a cutthroat
Start–ups
[L-R] Yehia Houry, Noor el-Fadl and Aiman Daglees

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